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Software Council Hosts Executive Guide to Blogging

To give software and technology executives a primer on how blogs are impacting corporate communications, marketing and sales, the Software Council of Southern California is hosting “The Executive’s Guide to Blogging Your Way to the Top” seminar to showcase real-world examples of how blogging can help organizations communicate more effectively with their audiences.

The panel, which will be moderated by Phil Becker, managing partner of The Venture Group, will be held on Sept. 15 at 7 p.m. at the Doubletree Hotel in Santa Monica at 1707 Fourth Street.

Panelists are Chris Barnes, business development manager for ExactTarget , JayCieslak, executive director, Interactive Media for Siegel & Gale and Eric Schwartzman, who serves as managing director of Los Angeles-based PR firm Schwartzman & Associates, Inc., as well as founder and president of iPressroom Corporation, which helps organizations extend the impact of their public relations, corporate communications and marketing programs through easy-to-use, dynamic communications software tools and services. Networking starts at 6 p.m.

To attend “The Executive’s Guide to Blogging,” call 310-325-4000 or sign-up online. Admission is $35 for members and $60 for non-members.

Media interested in covering the panel should call Catrina Luedtke at the Software Council at 310-325-4000 or email catrina(a)scsc(dot)org

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