15 Ways to Lead the Best Social Media Training

By Eric Schwartzman | May 24, 2020
social media training seminar by Eric Schwartzman

Content marketing, search engine optimization, list building and email marketing continue to be major revenue drivers. So how does social media feed into that, and how are B2B content marketers leveraging social to achieve an ROI? What’s the role of owned media? If blogs and podcasts are so effective, why is it that some use…

Read More

5 Reasons EdTech is the Future of Customer Success

By Eric Schwartzman | May 22, 2020

The lockdown has shown us first-hand the critical importance of elearning. I produce virtual instructor-led and self-paced online trainings to onboard users for SaaS companies. So I know how tough it is to convey reams of information to people in real time. Lectures are can be entertaining, but they’re inefficient. Why? Because everyone learns at…

Read More

Behavioral Training: Growth Mindset for Innovation and Leadership

By Eric Schwartzman | March 8, 2018
behavioral training

Behavioral training is emerging as the best way to teach someone how to develop the courage to step out from the pack and assume a leadership position, according to Carol Dweck, author of the New York Times Best Seller Growth Mindset. Innovators introduce new ideas, practices and products. Their ideas are unfamiliar to us, they change…

Read More

HIPAA for Healthcare Providers: Respecting Patient Privacy on Social Media

By Eric Schwartzman | February 10, 2018

The main rule that governs healthcare privacy is derived from a 1996 Federal Law called the Health Insurance Portability and Accountability Act, or HIPAA. It was fleshed out by the Department of Health and Human Services, which began enforcing it as a regulation in 2002 and although the rule predates the rise of social media, its provision…

Read More

What’s Holding You Back from Achieving Results with Social Media?

By Eric Schwartzman | October 25, 2013

Today’s workforce communicates and gets information through social media. It is a mainstream communications channel. 87% of companies use and 23% of online time is spent on social media. The more people who talk about you on social media, the further the conversation carries. Reach is determined by the number of people involved in the…

Read More

Netvibes Set Up Tutorial: Step-by-Step Guide

By Eric Schwartzman | June 20, 2013
Netvibes Google Reader

This is a step-by-step guide on how to set-up Netvibes. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context. The good news is, Netvibes will give you…

Read More

Social Media Marketing with Brian Solis

By Eric Schwartzman | June 11, 2013
PlayPlay

I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social…

Read More

Social Media Marketing at Whole Foods with Natanya Anderson

By Eric Schwartzman | May 6, 2013

Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social media accounts representing the grocery stores that are part of the chain. Natanya has a food blog and is a past president of the Austin…

Read More

Why Social Media Marketing is NOT the Future of Business

By Eric Schwartzman | March 11, 2013

Most businesses think social media is for marketing. Digital analyst Brian Solis disagrees. In his new book What’s the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond the call of marketing.

Read More

Meet Google’s Gamified Social Training Nework

By Eric Schwartzman | December 14, 2012

After discovering that 80% of employees were putting it off until the last minute, Google used social media and gamification to reinvent their internal online sales training program. They scrapped their conventional online course and developed a new, custom online training where participants can earn points and top rankings by contributing answers to sales-related, essay…

Read More