Online Video Marketing with Grant Crowell

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Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance.  

Topics discussed include:  

  • Ethical issues surrounding undisclosed online advertising
  • Responsibility Google has to distinguish between paid and unpaid search listings
  • Lack of evidence on the credibility of paid content
  • Ethics of sponsored content and inconspicuous disclosures
  • Use of mobile apps to move unclear and inconspicuous paid content
  • Celebrities that disrespect the FTC Dotcom disclosure guidelines
  • Journalistic ethical breaches in the newsroom
  • Broadcast disclosure double standards
  • Ethics of social media endorsements versus mentions
  • Ethics of journalism versus entertainment

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