Online Video Marketing with Grant Crowell

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Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance.  

Topics discussed include:  

• Ethical issues surrounding undisclosed online advertising
• Responsibility Google has to distinguish between paid and unpaid search listings
• Lack of evidence on the credibility of paid content
• Ethics of sponsored content and inconspicuous disclosures
• Use of mobile apps to move unclear and inconspicuous paid content
• Celebrities that disrespect the FTC Dotcom disclosure guidelines
• Journalistic ethical breaches in the newsroom
• Broadcast disclosure double standards
• Ethics of social media endorsements versus mentions
• Ethics of journalism versus entertainment

  Referenced Podcasts:  

• SEO for PR Tools and Tips from Search Engine Land editor Danny Sullivan
• State of Sponsored Content with Steve Rubel

  Bonus Content:  

• FTC Dotcom Disclosure Guidelines [PDF]
• NY Times: Disruptions: Celebrities’ Product Plugs on Social Media Draw Scrutiny
• TechCrunch's Michael Arrington fired by AOL?