Shared Media

Historically, the rich memorialized their legacy by commissioning portrait paintings of themselves and displayed proudly above their mantles to mark their conquest. Coco Chanel refused this inspired, arresting portrait of herself by Marie Laurencin, because it didn’t provide the ego boost she sought. The most successful portrait artists accentuates their subjects best features. In classic…

I was the voice of dissent on a panel yesterday at SXSW titled Outsourcing Social Media without Outsourcing Your Soul with Nicole Simon, Kate Buck and Elizabeth Bellanti.  In room packed with agency people, my opinion on outsourcing social media marketing was more than just a little controversial. We stirred up a heated back channel…

More than 20 million people connect to Facebook Pages on a daily basis, and if you’re a marketer, your goal is to be one of those pages, interacting with users the same way they interact with their friends. La Coste markets through a Facebook Page, a Facebook Application and Facebook advertising.  Prior to their entrée…

A frequently asked question I’m often asked is whether or not organizations should tweet from a branded Twitter account with their logo as the profile picture, or just have employees use their own, individual accounts. In this blog post, I’ll suggest how to decide which approach makes the most sense for you. It’s easy to…

Jeff Jarvis is giving the opening keynote at Syndicate NY. He’s definitely the speaker I’m most excited about hearing from here at the conference. He started with a list of topics: Media and syndication Money and syndication Technology Conferences suck None of the above Then he took a vote, looking for guidance for what to…

Shared media has made it exceedingly difficult to ignore online conversations. But still, why is it we so often need a crisis to get acknowledge what’s being said in social networks? Why wait until things get so bad you have to call in a crisis communications team, when a little empathy would have sufficed? As…