Owned media refers to digital media you own. More importantly, it is where you collect email addresses, generate leads, and make sales.
Owned media, such as websites, online stores, blogs, podcasts, video-on-demand, online courses, and virtual events, are how you nurture prospects, build thought leadership and ultimately, convert leads to revenue.
A social media post is not owned media because you don't control the proximity of your message to sponsored content, so you can't optimize for conversions.
Owned media is what others find when they search your brand. So it is what others use to evaluate you online.
What is shared media?
Shared media is text, images, audio, or video shared on a social network.
What you share could be a link to owned media, such as a blog, white paper, webinar, infographic, podcast, or online course.
When owned media gets shared on a social network, others can like and comment.