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Download the 2020 REPORT

Secrets of Successful PR

  • How to generate news media coverage
  • How to hire the right PR person or agency
  • Conflicts of interest in all agency-client relationships
  • Hybrid staffing alternatives to outsourcing
  • Evaluating go-to-media strategies
2020 REPORT - DOWNLOAD

Secrets of Successful Public Relations

What most PR people hope you don't know...

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Public Relations Channels

PR Channels

Regardless of head count, revenue, market share or strategic communications strategy, it’s the allure of news media coverage that compels most clients to hire PR.

But the channels clients pursue and the outcomes they seek are as varied as the products and services they sell.

Having clear, concise goals and a sharp media IQ will go a long way toward getting results. But you need to understand the PR agency business.

Download this report and get the inside scoop on the Secrets to Successful PR.

 

Public Relations Staffing Models

Traditional PR Staffing Model

 

PR agencies must maintain appropriate staffing levels to service their clients without consistent, predictable revenue. More than anything else, it’s this stark reality that results in PR agencies delivering shoddy work.

Download the Secrets of Successful PR

Inside Out PR Staffing Model
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2020 REPORT

Secrets of Successful Public Relations

What most PR people hope you don't know...

Landing Page - Secrets of PR

  • This field is for validation purposes and should be left unchanged.
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Weekly Webinar at 12pm PT

Experts share the latest developments in PR Tech.

Brian_Solis

Eric Schwartzman

Earned Media & Performance Marketing Advisor

I was director of promotions at a global PR firm before launching my own boutique agency where I managed campaigns for clients including Boeing, Cirque du Soleil, Johnson & Johnson, JP Morgan, Linear Technologies, Lucasfilm, Microsoft, Toyota and dozens of small to medium-sized firms at world-class media events such at Olympics, The Academy Awards™, The Grammy Awards, CES, NAB and NATPE.

I’m also an international keynote speaker, the best-selling author of Social Marketing to the Business Customer and my online PR training courses are used by more than 300,000 people worldwide.

Want visibility and credibility? Let's talk.