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Download the 2020 REPORT

Secrets of Successful PR

  • How to generate news media coverage
  • How to hire the right PR person or agency
  • Conflicts of interest in all agency-client relationships
  • Hybrid staffing alternatives to outsourcing
  • Evaluating go-to-media strategies
2020 REPORT - DOWNLOAD

Secrets of Successful Public Relations

What most PR people hope you don't know...

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Public Relations Channels

PR Channels

Regardless of head count, revenue, market share or strategic communications strategy, it’s the allure of news media coverage that compels most clients to hire PR.

But the channels clients pursue and the outcomes they seek are as varied as the products and services they sell.

Having clear, concise goals and a sharp media IQ will go a long way toward getting results. But you need to understand the PR agency business.

Download this report and get the inside scoop on the Secrets to Successful PR.

 

Public Relations Staffing Models

Traditional PR Staffing Model

 

PR agencies must maintain appropriate staffing levels to service their clients without consistent, predictable revenue. More than anything else, it’s this stark reality that results in PR agencies delivering shoddy work.

Download the Secrets of Successful PR

Inside Out PR Staffing Model
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2020 REPORT

Secrets of Successful Public Relations

What most PR people hope you don't know...

Landing Page - Secrets of PR

  • This field is for validation purposes and should be left unchanged.
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