Search results for: crisis
Crisis Management at the Red Cross during Hurricane Katrina
This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing, including…
Read MoreKetchum PR Misfire: Lesson in Public Apology Crisis Communications [Case Study]
The art of the public apology is a delicate yet vital practice. A public relations agency can play a pivotal role in crafting and disseminating a formal statement that acknowledges mistakes, expresses regret, and outlines corrective actions when a situation or issue has harmed a company’s reputation. This article explores the significance of public apologies…
Read MoreEric Schwartzman
Eric Schwartzman Author | Consultant | Speaker Eric Schwartzman signing his book Social Marketing to the Business Customer after his keynote at Social Media Week in Beverly Hills. Hello. I’m Eric Schwartzman and I’m an author, consultant, and speaker, and here’s how to contact me. I like to write mostly about the profound changes in…
Read MorePublic Relations Agency
Public Relations Agency BoutiqueWant to hire one of the Top PR Agencies in Los Angeles? | Best Communications Agency in 2024 | Top Boutique PR Agency | Expert PR Firm Los Angeles • New York Public Relations Campaigns News media relationsStrategic communicationsCrisis & reputation management What’s Your Public Relations Challenge? Fill out the form and…
Read MoreDigital PR Consultant | Eric Schwartzman
Digital PR Consultant Consulting Services offering a full range of Digital PR Company and Digital PR Agency Services What I do Digital PR Campaigns Mainstream media relations Reputation management What’s Your Digital PR Challenge? Fill out the form and we’ll respond with our best advice. What I don’t do Hourly projectsBlack Hat SEOWeddings & Bar…
Read MoreDigital Marketing Keynote Speaker
Marketing Keynote Speaker Every business is different. And every digital marketing keynote speaker presentation that award winning Eric Schwartzman delivers is different. He shares marketing examples and case studies from your business sector to inspire professionals, enhance productivity, and engage executives. An authority and change management champion, he always takes the time to connect with…
Read MorePR Agency Leader Michael Terpin on Promoting Cryptocurrency and ICOs
In this episode of the B2B Lead Gen Podcast, cryptocurrency investor, entrepreneur, and public relations executive Michael Terpin shares insights into the challenges of promoting cryptocurrency through public relations efforts, the critical issue of data protection and security – particularly in the context of telecom companies like AT&T. Terpin recounts a personal experience in which…
Read MoreThe Role of Content Marketing in a Digital Pivot
It took a lockdown to get the last of the small businesses out there to pivot to digital. With COVID-19 infections down and US residents half vaccinated, small business reopenings spiked in Q1, according to the 2021 Yelp Economic Average Report. But is this a return to business as usual? Or should small businesses be…
Read MoreCybersecurity Risks of Digital Marketing with Daniel King
What’s the best way for digital marketers to conduct B2B lead generation without falling prey to malicious data breaches, ransomware-driven DDoS attacks, and other deceptive, criminal money-making schemes? In this podcast, Daniel J.W. King, Chief at IBM Security Command and a Former Officer in the US Cyber Command, discusses digital marketing and lead generation from…
Read MoreClimate Scientist on Culprits in PR War Against Science
“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That’s what’s so dangerous today. That’s what vested interests have been advocating, have been pushing forward, have been spreading.” This isn’t what…
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