Josh Bernoff Loves PR People

This was his opening line at this keynote this morning, because we help him get in touch with the people he needs to talk to to get hsi research done. I invited “Groundswell” co-author Josh Bernoff to deliver the opening keynote at the PRSA Digital Impact conference which I am chairing this year and I’m…

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Forrester Analyst and Groundswell Co-author Josh Bernoff

Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social…

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Selling Social Media Strategy to Leadership with Charlene Li

Selling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead. Charlene Li is a keynote speaker at the PRSA International Conference in Washington D.C. where she’ll…

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