fbpx Skip to content

SAP’s Online Press Room Needs Updating

Kudos to Anne McCarthy, Senior Vice President of Global Communications at SAP for getting a televised corporate plug for her company at the SAP Open with her name and job title superimposed on the screen, at the ATP Tournament in San Jose, which the software company sponsors. But at the time of this posting, Anne’s job title listed in SAP’s online pressroom is Head of Customer Communications.

Case in point…just cause you’re a technology company, doesn’t mean your online public relations program is in synch with your outbound marketing communications efforts. Keeping your web presence coordinated with your organization requires an ongoing commitment. Since your website is the first place most people go to check you out, it’s important you keep your story straight. If you’re website is out of synch with your external marcomm programs, the impression is that someone is sleeping on the job.

Online public relations outsourcing programs are one way to avoid repeatedly falling into this trap. Let’s hope Anne finds this blog post and changes the page.

Mockup Transp 2 (1)
Download the Report

State of Traditional & Social Media Monitoring

  • Beyond AI hype; state of sentiment analysis
  • Overcoming media monitoring challenge
  • Features comparison grid
  • How to monitor the business impact of PR
  • Getting strategic intelligence from media monitoring
  • And much, much more

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

B2B Content Marketing Strategy with Mike Moran

How do you conduct B2B content marketing when your competitors are already way ahead of you? When…

Read More

Insights and Take-Aways from WordCamp LA

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…

Read More

HOW TO: Optimize WordPress for Speed and Scale

At WordCamp L.A. 2012, Ben Metcalfe, co-founder WP Engine, shared his list of the things you need…

Read More

Marine Corps Boot Camp (Real Footage)

This video was filmed April 2010 at the USMC Recruit Depot on Parris Island. It is entirely…

Read More