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Reasons Why Record Labels Should Blog

From today’s New York Times:

  • But blogs are acting as incubators for new talent like the Hysterics. It’s doubtful that MTV would have discovered the band as quickly otherwise.
  • One difference between peer-to-peer networks and blogs is that while the former depends on anonymity, the latter fosters a sense of community. Most bloggers exhort readers to buy the CD’s of bands they like, and their enthusiastic posts can bring prominence to bands that otherwise might not get much attention.
  • For labels, blogs can be fertile testing grounds. Adam Shore, label manager at Vice Records, said he fell in love with the Norwegian pop star Annie, who was at the time unknown in the United States, but was skittish about putting out her album until he saw the positive word of mouth it was receiving on blogs, as well as on the online music magazine Pitchfork.

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