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Publicizing Anonymous Authors

You think you’ve got it tough? Doubleday is currently charged with handling book tour press for “The Traveler,” an upcoming title they’ve got high hopes for, without the help of the book’s author, who has apparently chosen privacy over celebrity.

Doubleday marketing director John Pitts, publicity director Alison Rich, and online marketing executive Lauren Chinn, formerly of Miramax, are all quoted in feature in today’s Business Day section.

NY Times:

Mr. Twelve Hawks [the book’s author], like two of the central characters in “The Traveler,” is said to live “Off the Grid,” which, according to the book’s jacket, is to exist “invisible to the real-life surveillance networks that monitor people in our modern society.”

His agent, Joe Regal, said Mr. Twelve Hawks uses an untraceable phone and a voice filter to communicate. “As far as I know, I’ve never heard his real voice,” Mr. Regal said. Because of his concerns about privacy, Mr. Twelve Hawks has refused to make himself known or do interviews to publicize his book – and that could help spur more interest.

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