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Publicists Advise Tom Cruise on Network TV

Years ago, long before her melt down, Lizzie Grubman and her beautiful associates appeared on the cover of New York Magazine. I’ll never forget it, because Alan Nierob (or maybe it was Paul Bloch) showed it to me and said you that a publicist should never be where their clients want to be.

That didn’t stop Cindi Berger of PMK-HBH and Ken Sunshine from appearing on Today this morning to talk to Katie Couric about how Tom Cruise’s recent PR antics might impact his image. Here’s what they said he should do:

Ken Sunshine: I would disappear for a while after this movie’s out which is this week. I would also re-evaluate what I’m doing publicly with the precious time you have on network television shows or on interviews, and if there’s something going on, in terms of proselytizing for your religion or what you believe in, I would obviously advise not to use the time when you’re, frankly, supposed to be promoting a project toward that end.

Cindi Berger: I agree. You really have to keep it about the movie and there’s so much exposure right now. He doesn’t need it. The movie doesn’t need it.

It’s interesting to see that the image makers are becoming celebrities themselves.

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