Earned Media Podcast


Earned Media Hour – Podcast Edition

A podcast about people building influence online.

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How To Become a Forbes Councils Member

By Eric Schwartzman | May 15, 2020

While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media brands in the world. As a result of their annual power lists, Forbes has an enormous brand cachet. It is a symbol of success and wealth, but it’s also so much more. It’s a community, helping business…

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Best Digital PR Tools with Linkedin Learning’s Martin Waxman

By Eric Schwartzman | May 6, 2020

Lumen 5, Persado, Yoast, and the #AI in PR tool stack from the Chartered Institute for Public Relations are just some of the digital PR consultant’s tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on the Earned Media Podcast. We started with a passage from Arundahti Roy’s essay which appeared in the Financial…

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How to Get Press Coverage with Digital PR

By Eric Schwartzman | April 29, 2020

Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But everybody knows how to get it. In this post, I’m going to share the digital PR strategies Sarah Evans (@prsarahevans) uses to generate media…

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Benefits of Brand Monitoring Tools for Social Media

By Eric Schwartzman | April 22, 2020
PR Tech Wednesdays with Todd Grossman

The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need premium social media monitoring tools, and…

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PR Tech Wednesdays – Podcast Edition

By Eric Schwartzman | April 16, 2020
Public Relations Los Angeles

In this podcast, Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR discuss the impact of the coronavirus on the public relations and media relations business. This is an audio replay of PR Tech Wednesdays, which you can attend live every Wednesday from 12-1pm PT. Sign up here.

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