Earned Media Podcast


Earned Media Hour – Podcast Edition

A weekly podcast about the people who build influence online

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What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights.

By Eric Schwartzman | September 23, 2020

When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of…

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MIT Physicist Explains Science of Viral Content

By Eric Schwartzman | September 10, 2020

When presenting an argument, Western education stresses reliance on science, reason, and logic. But it turns out, that’s the wrong formula for creating viral content online. The reality is, we decide based on our emotions and rationalize our decision to ourselves based on information. Facts are not what persuade us. Sure, facts may be peppered…

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Boosting Social Media Engagement with Artificial Intelligence

By Eric Schwartzman | July 22, 2020

What if you could use your existing content and artificial intelligence to automate social media posting to all accounts and boost your engagement rates at the same time? Kate Bradley Chernis is the Founder & CEO of Lately, a startup with a platform that uses AI to autogenerate podcasts, videos and text articles into social…

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Racism in America: Now That We Can No Longer Ignore It, What Should We Do?

By Eric Schwartzman | July 3, 2020
Racism in America is alive, well and deeply embedded in our nations history.

If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.”  But that would be denying the fact that the past influences the present or that our upbringing has no impact on our outlook.  And that would be…

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How To Do a Live Streaming Webcast from Zoom to Social Media

By Eric Schwartzman | June 15, 2020

The phone rang. It was Toyota digital marketing calling. It was one of those phone calls that was exciting, scary and life-changing, all at the same time. Mind you, this was many moons before coronavirus or on demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before live webinar marketing…

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Future of Entertainment PR Post COVID-19

By Eric Schwartzman | May 22, 2020

This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together to discuss the state of the entertainment industry. Entertainment Panel Erik Deutsch, Excel PR – Clients include the California Film Commission and the Association of Film Commissioners International Wynter Mitchell Rohrbaugh – 10 years of…

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How To Become a Forbes Councils Member

By Eric Schwartzman | May 15, 2020

While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media brands in the world. As a result of their annual power lists, Forbes has an enormous brand cachet. It is a symbol of success and wealth, but it’s also so much more. It’s a community, helping business…

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Best Digital Marketing Tools with Linkedin Learning’s Martin Waxman

By Eric Schwartzman | May 6, 2020

Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just someone digital marketing tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on the Earned Media Podcast. We started with a passage from Arundahti Roy’s essay which appeared in the Financial Times “The Pandemic…

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How to Get Press Coverage with Digital PR

By Eric Schwartzman | April 29, 2020

Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But everybody knows how to get it. In this post, I’m going to share the digital PR strategies Sarah Evans (@prsarahevans) uses to generate media…

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Benefits of Brand Monitoring Tools for Social Media

By Eric Schwartzman | April 22, 2020
PR Tech Wednesdays with Todd Grossman

The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need premium social media monitoring tools, and…

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