Earned Media Podcast

Earned Media Hour – Podcast Edition

A weekly podcast about the people who build influence online

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Essential Digital Marketing Skills for 2021

By Eric Schwartzman | December 16, 2020

This episode is for: Digital marketers who want to explain what they do to people outside of tech. Anyone interested in understanding what digital marketing is. Clients curious what a digital marketer can do for them. I go through the 10 digital marketing skills that will be most in-demand in 2021 and teach you how…

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2021 B2B Tech Public Relations Briefing

By Eric Schwartzman | December 10, 2020

Before the internet, news media coverage was the only earned media coverage available to B2B technology companies.  Now, bloggers, podcasters, influencers and other content creators have expanded the chorus of third-party voices, while the migration of ad dollars to the web has decimated the traditional trade and media landscape. If you’re at a B2B communications…

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Influencers Discuss Talkwalker Social Media Trends Report

By Eric Schwartzman | December 2, 2020

For this episode of the Earned Media Podcast, we’re joined by 3 top social media influencers to discuss the new Talkwalker 2021 Social Media Trends Report, which predicts the top 10 social media marketing trends for the next year. Social Media Influencer Panel Gini Dietrich – Founder of Spin Sucks, creator of the PESO Model,…

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New Content Marketing Optimization Platform

By Eric Schwartzman | November 21, 2020

If you’re in the world of digital marketing, lead generation, social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO.  While there’s no shortage of websites, tools and courses designed for this purpose, few (if any) have proven…

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Managing Your Reputation on Google with Jason Barnard

By Eric Schwartzman | November 12, 2020

Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panel, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers and prospects are going to…

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Cause-Related SEO Puts Mission Before Math

By Eric Schwartzman | October 26, 2020

There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a better, more comprehensive article then the top-ranking ones.…

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Algorithms, AI, and Accretion- Future of Digital Marketing in 2021

By Eric Schwartzman | October 15, 2020

AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption.  We’ve seen disruptive technology impact consumer behavior and revolutionize our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey?…

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How to Successfully Hire & Work With a PR Agency

By Eric Schwartzman | October 1, 2020

If you’re wondering how to find a PR consultant to get press coverage for your startup, you’ve come to the right place. Whether you’re looking for a B2B tech PR specialist or someone to help with travel PR, hiring the right public relations person to handle your project can be tough. Who doesn’t want a…

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What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights.

By Eric Schwartzman | September 23, 2020

When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of…

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MIT Physicist Explains Science of Viral Content

By Eric Schwartzman | September 10, 2020

When presenting an argument, Western education stresses reliance on science, reason, and logic. But it turns out, that’s the wrong formula for creating viral content online. The reality is, we decide based on our emotions and rationalize our decision to ourselves based on information. Facts are not what persuade us. Sure, facts may be peppered…

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