Earned Media Podcast

Earned Media Hour – Podcast Edition

A weekly podcast about the people who build influence online

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Cause-Related SEO Puts Mission Before Math

By Eric Schwartzman | October 26, 2020

There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a better, more comprehensive article then the top-ranking ones.…

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Algorithms, AI, and Accretion- Future of Digital Marketing in 2021

By Eric Schwartzman | October 15, 2020

AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption.  We’ve seen disruptive technology impact consumer behavior and revolutionize our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey?…

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How to Successfully Hire & Work With a PR Agency

By Eric Schwartzman | October 1, 2020

If you’re wondering how to find a PR consultant to get press coverage for your startup, you’ve come to the right place. Whether you’re looking for a B2B tech PR specialist or someone to help with travel PR, hiring the right public relations person to handle your project can be tough. Who doesn’t want a…

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What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights.

By Eric Schwartzman | September 23, 2020

When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of…

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MIT Physicist Explains Science of Viral Content

By Eric Schwartzman | September 10, 2020

When presenting an argument, Western education stresses reliance on science, reason, and logic. But it turns out, that’s the wrong formula for creating viral content online. The reality is, we decide based on our emotions and rationalize our decision to ourselves based on information. Facts are not what persuade us. Sure, facts may be peppered…

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Boosting Social Media Engagement with Artificial Intelligence

By Eric Schwartzman | July 22, 2020

What if you could use your existing content and artificial intelligence to automate social media posting to all accounts and boost your engagement rates at the same time? Kate Bradley Chernis is the Founder & CEO of Lately, a startup with a platform that uses AI to autogenerate podcasts, videos and text articles into social…

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Racism in America: Now That We Can No Longer Ignore It, What Should We Do?

By Eric Schwartzman | July 3, 2020
Racism in America is alive, well and deeply embedded in our nations history.

If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.”  But that would be denying the fact that the past influences the present or that our upbringing has no impact on our outlook.  And that would be…

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How To Do a Live Streaming Webcast from Zoom to Social Media

By Eric Schwartzman | June 15, 2020

The phone rang. It was Toyota digital marketing calling. It was one of those phone calls that was exciting, scary and life-changing, all at the same time. Mind you, this was many moons before coronavirus or on demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before live webinar marketing…

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Future of Entertainment PR Post COVID-19

By Eric Schwartzman | May 22, 2020

This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together to discuss the state of the entertainment industry. Entertainment Panel Erik Deutsch, Excel PR – Clients include the California Film Commission and the Association of Film Commissioners International Wynter Mitchell Rohrbaugh – 10 years of…

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How To Become a Forbes Councils Member

By Eric Schwartzman | May 15, 2020

While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media brands in the world. As a result of their annual power lists, Forbes has an enormous brand cachet. It is a symbol of success and wealth, but it’s also so much more. It’s a community, helping business…

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