Earned Media Podcast

10 years ago, Doug Kessler, co-founder and creative director of Velocity Partners, predicted the content marketing deluge we are experiencing nowadays in the world of B2B content marketing. The internet is littered with bad content under click-worthy headlines, which makes it harder for good content to get considered because no one wants to risk wasting…

Dean Takahashi, who is lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve known him for about fifteen years and have contributed guests under my byline as well over the years.  Dean came to Silicon Valley in 1994, the year that Netscape went public. He says two of…

In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…

The process of creating content that captures, keeps and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links and wait for the world to discover it.  But what if you could optimize from inception? Our…

“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button.  That couldn’t be further from the truth.  As brands, we need to be thinking of content…

What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment?  Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which helps startups take business ideas from beta to…

This episode is for: Digital marketers who want to explain what they do to people outside of tech. Anyone interested in understanding what digital marketing is. Clients curious what a digital marketer can do for them. I go through the 10 digital marketing skills that will be most in-demand in 2021 and teach you how…

Before the internet, news media coverage was the only earned media coverage available to B2B technology companies.  Now, bloggers, podcasters, influencers and other content creators have expanded the chorus of third-party voices, while the migration of ad dollars to the web has decimated the traditional trade and media landscape. If you’re at a B2B communications…

For this episode of the Earned Media Podcast, we’re joined by 3 top social media influencers to discuss the new Talkwalker 2021 Social Media Trends Report, which predicts the top 10 social media marketing trends for the next year. Social Media Influencer Panel Gini Dietrich – Founder of Spin Sucks, creator of the PESO Model,…

If you’re in the world of digital marketing, lead generation, social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO.  While there’s no shortage of websites, tools and courses designed for this purpose, few (if any) have proven…