Earned Media Podcast

Earned Media Hour – Podcast Edition

A podcast about people building influence online.

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

By Eric Schwartzman | September 2, 2021

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement expert. Shonali recently completed the Harvard Business Analytics Program. In this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she learned, just how difficult the program was,…

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Influencer Marketing with Mike Prasad

By Eric Schwartzman | June 24, 2021

Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing Club on Clubhouse, a top 10 club globally and the biggest industry club on the platform with 270,000 members. Every Monday at 12pm PT Marketing Club hosts roundtable discussions on the latest marketing trends, case…

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Building a Profitable Substack Newsletter with Isaac Saul

By Eric Schwartzman | May 4, 2021

Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the world. He has written for Daily Mail, HuffPost, New York Daily News, Vox, and many others. These days, though, he runs Tangle, an independent, ad-free, nonpartisan political newsletter distributed on Substack, a newsletter distribution platform…

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Covering Innovation with Fast Company Tech Editor Harry McCracken

By Eric Schwartzman | April 27, 2021

Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers to think beyond traditional boundaries and create the future of business. In this podcast interview, Harry talks about regulating tech without ruining it, restoring trust in journalism, YouTube’s product strategy, and how to get featured…

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Crypto Creator Coin Content Marketing with Joe Pulizzi

By Eric Schwartzman | April 20, 2021

Joe Pulizzi is the best-selling author of Content Inc., Killing Marketing, and Epic Content Marketing, which Fortune Magazine named a “must-read business book.” He is the founder of digital content news site The Tilt and the Content Marketing Institute, which he sold in 2016, and the host of the Content Inc podcast and This Old…

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Making the New York Times Bestseller List with Book Publicist David Ratner

By Eric Schwartzman | April 13, 2021

David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of one of the country’s largest book public relations agencies, he has worked with leading publishers, as well as hundreds of best-selling authors across all genres. These…

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Tik Tok, Clubhouse and SVoD with Forbes Writer David Bloom

By Eric Schwartzman | April 6, 2021
Photo Provided by David Bloom

David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast. A long-time journalist for a range of daily newspapers in Memphis, Dallas and Los Angeles, he has also written for Red Herring, Variety and Deadline Hollywood. He spent a decade as an earned media advisor…

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Myth Busting Conversion Rate Optimization with Tim Ash

By Eric Schwartzman | March 16, 2021

In this episode conversion rate optimization Tim Ash, CEO at TimAsh.com. He is a conversion rate optimization expert talks about the relationship of psychology and online sales. Tim has keynoted events all over the world for Google, Facebook, Pubcon and others. He’s the author of Unleash Your Primal Brain: Demystifying How We Think and Why…

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Defending our Climate in the War Against Science with Joe Romm

By Eric Schwartzman | March 9, 2021

Our guest for this episode is Joseph Romm, an American author, blogger and Phd in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies. He is a Fellow of the American Association for the Advancement of Science, as well as the founding…

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What Type of B2B Content Marketing is Most Effective?

By Eric Schwartzman | March 2, 2021

In this episode Jeff Coyle, co-founder and CSO for MarketMuse, a company specialized in helping creators plan and craft content marketing campaigns to maximizes results, talks about what type of B2B content marketing is most effective and how he uses natural language processing to help clients determine the topics and subtopics they should be covering.…

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