Earned Media Podcast


Earned Media Hour – Podcast Edition

A weekly podcast featuring front line practitioners building influence, visibility and credibility through unbiased, neutral, impartial third-party sources.

By Eric Schwartzman


 


 

Best Digital Marketing Tools with Linkedin Learning’s Martin Waxman

By Eric Schwartzman | May 6, 2020

Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just someone digital marketing tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on the Earned Media Podcast. We started with a passage from Arundahti Roy’s essay which appeared in the Financial Times “The Pandemic…

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How to Get Press Coverage with Digital PR

By Eric Schwartzman | April 29, 2020

Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But everybody knows how to get it. In this post, I’m going to share the digital PR strategies Sarah Evans (@prsarahevans) uses to generate media…

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Benefits of Brand Monitoring Tools for Social Media

By Eric Schwartzman | April 22, 2020
PR Tech Wednesdays with Todd Grossman

The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need premium social media monitoring tools, and…

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PR Tech Wednesdays – Podcast Edition

By Eric Schwartzman | April 16, 2020
Public Relations Los Angeles

In this podcast, Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR discuss the impact of the coronavirus on the public relations and media relations business. This is an audio replay of PR Tech Wednesdays, which you can attend live every Wednesday from 12-1pm PT. Sign up here.

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