Earned Media Podcast


Earned Media Hour – Podcast Edition

A podcast about people building influence online.

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How To Pitch Stories to Crunchbase News with Christine Hall

By Eric Schwartzman | July 28, 2022

Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information, founding members and individuals in leadership positions, mergers and acquisitions. Crunchbase News covers startups and companies in the private sector. Their earned media news coverage puts your company in front of investors and media reporters.…

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Email Marketing Best Practices (Research)

By Eric Schwartzman | July 12, 2022

Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we’re all spending more time checking email. The result is an email marketing renaissance says Direct…

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Getting Featured in VentureBeat with GamesBeat’s Dean Takahashi

By Eric Schwartzman | July 7, 2022

Dean Takahashi, who is lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve known him for about fifteen years and have contributed guests under my byline as well over the years.  Dean came to Silicon Valley in 1994, the year that Netscape went public. He says two of…

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Social Media and Misinformation (PODCAST)

By Eric Schwartzman | July 1, 2022
Social Media and Misinformation

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers have a chokehold on what stories got told. Who needs journalism or public relations to protect your reputation if you can bypass the gatekeepers and tell your story yourself? Direct-to-audience storytelling and personal branding were…

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Beyond the Bubble Filter with Peter Kafka at Recode

By Eric Schwartzman | June 23, 2022

In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks about his career as a journalist, what he likes to cover, podcasting, the dangers of just covering trending stories, and reporting beyond the bubble filter. Peter is also the host of Recode Media, the weekly…

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How to Pitch BBC Technology Correspondent Rory Cellan-Jones

By Eric Schwartzman | June 15, 2022
Rory Cellan-Jones

Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the decades, from the late ‘90s dotcom bubble all the way to the rise of Google, Facebook, and the iPad. Often described as “the non-geek’s geek,” he aims to look at the impact of the internet…

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Secrets of Successful Owned Media [Keynote]

By Eric Schwartzman | June 2, 2022
owned media marketing program by Eric Schwartzman

Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led the horse to water, and sales made them drink. But online, where buyers self-educate and make purchasing decisions without talking to salespeople, marketers have to be able to create an online experience that converts attention…

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How To Pivot to Digital Marketing [PODCAST]

By Eric Schwartzman | March 23, 2022

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

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A Trip Switch for Automated Autocracy [PODCAST]

By Eric Schwartzman | January 31, 2022

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there’s nothing you can do. Got a problem with something you bought? Either…

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How to Hire a Virtual Assistant with Mashon Thomas

By Eric Schwartzman | October 14, 2021
Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork. She spoke to me about…

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