Earned Media Podcast

Earned Media Hour – Podcast Edition

A weekly podcast about the people who build influence online

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Myth Busting Conversion Rate Optimization with Tim Ash

By Eric Schwartzman | March 16, 2021

In this episode conversion rate optimization Tim Ash, CEO at TimAsh.com. He is a conversion optimization expert talks about the relationship of psychology and online sales. Tim has keynoted events all over the world for Google, Facebook, Pubcon and others. He’s the author of Unleash Your Primal Brain: Demystifying How We Think and Why We…

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Defending our Climate in the War Against Science with Joe Romm

By Eric Schwartzman | March 9, 2021

Our guest for this episode is Joseph Romm, an American author, blogger and Phd in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies. He is a Fellow of the American Association for the Advancement of Science, as well as the founding…

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What Type of B2B Content Marketing is Most Effective?

By Eric Schwartzman | March 2, 2021

In this episode Jeff Coyle, co-founder and CSO for MarketMuse, a company specialized in helping creators plan and craft content marketing campaigns to maximizes results, talks about what type of B2B content marketing is most effective and how he uses natural language processing to help clients determine the topics and subtopics they should be covering.…

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How To Pitch Stories to Crunchbase News with Christine Hall

By Eric Schwartzman | February 24, 2021

Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information, founding members and individuals in leadership positions, mergers and acquisitions. Crunchbase News covers startups and companies in the private sector. Their earned media news coverage puts your company in front of investors and media reporters.…

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Climate Scientist Reveals Culprits in War Against Science

By Eric Schwartzman | February 15, 2021

“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That’s what’s so dangerous today. That’s what vested interests have been advocating, have been pushing forward, have been spreading.”  This isn’t what…

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The Big Fat B2B Content Marketing Checklist

By Eric Schwartzman | February 9, 2021

10 years ago, Doug Kessler, co-founder and creative director of Velocity Partners, predicted the content marketing deluge we are experiencing nowadays in the world of B2B content marketing. The internet is littered with bad content under click-worthy headlines, which makes it harder for good content to get considered because no one wants to risk wasting…

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Getting Featured in VentureBeat with GamesBeat’s Dean Takahashi

By Eric Schwartzman | January 28, 2021

Dean Takahashi, who is lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve known him for about fifteen years and have contributed guests under my byline as well over the years.  Dean came to Silicon Valley in 1994, the year that Netscape went public. He says two of…

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Adapting to Climate Change with David Pogue

By Eric Schwartzman | January 20, 2021

In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…

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7-Steps to 200k Visitors Per Month with SEO

By Eric Schwartzman | January 12, 2021

The process of creating content that captures, keeps and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links and wait for the world to discover it.  But what if you could optimize from inception? Our…

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Mapping Content Marketing to Funnel Stages

By Eric Schwartzman | December 31, 2020
Content Marketing Promotion Expert Andy Crestodina

“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button.  That couldn’t be further from the truth.  As brands, we need to be thinking of content…

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