Earned Media Podcast

Earned Media Hour – Podcast Edition

A weekly podcast about the people who build influence online

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Email Marketing Best Practices

By Eric Schwartzman | August 15, 2022

Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we’re all spending more time checking email. The result is an email marketing renaissance says Direct…

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Scaling Owned Media Editorial with ContentGrow [PODCAST]

By Eric Schwartzman | July 28, 2022

There’s no fooling the search engines (read, Google). They’ve gotten too good at finding the best content for searchers, not the most tricked-up content marketing. That level of intelligent search challenges companies striving to reach potential customers by providing outstanding content. How do you create content that Google will deem the best and rank in…

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Content Marketing Ops with Byron White [Podcast]

By Eric Schwartzman | June 29, 2022

If you’re in content marketing and you’ve never heard of the Writer Access content marketing marketplace this episode can help you make more money for yourself and your clients. This is an exclusive interview with Writer Access CEO Byron White, who built an online marketplace that connects content marketers with freelance writers. It has star…

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Secrets of Successful Owned Media [Keynote]

By Eric Schwartzman | June 2, 2022
owned media marketing program by Eric Schwartzman

Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led the horse to water, and sales made them drink. But online, where buyers self-educate and make purchasing decisions without talking to salespeople, marketers have to be able to create an online experience that converts attention…

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How To Pivot to Digital Marketing [PODCAST]

By Eric Schwartzman | March 23, 2022

Demand for effective digital marketing leadership has never been higher.  But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce.  It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…

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A Trip Switch for Automated Autocracy [PODCAST]

By Eric Schwartzman | January 31, 2022

Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there’s nothing you can do. Got a problem with something you bought? Either…

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Social Media and Misinformation (PODCAST)

By Eric Schwartzman | December 28, 2021
Social Media and Misinformation

Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers have a chokehold on what stories got told. Who needs journalism or public relations to protect your reputation if you can bypass the gatekeepers and tell your story yourself? Direct-to-audience storytelling and personal branding were…

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How to Hire a Virtual Assistant with Mashon Thomas

By Eric Schwartzman | October 14, 2021
Mashon Thomas

If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork. She spoke to me about…

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Harvard Business Analytics Program Graduate and Ambassador Shonali Burke

By Eric Schwartzman | September 2, 2021

Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement expert. Shonali recently completed the Harvard Business Analytics Program. In this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she learned, just how difficult the program was,…

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Exclusive Interview with Business Insider Deputy Editor Jake Swearingen

By Eric Schwartzman | July 27, 2021

Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly.  In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: How New York Magazine determines…

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