Earned Media Hour

When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of…

When presenting an argument, Western education stresses reliance on science, reason, and logic. But it turns out, that’s the wrong formula for creating viral content online. The reality is, we decide based on our emotions and rationalize our decision to ourselves based on information. Facts are not what persuade us. Sure, facts may be peppered…

What if you could use your existing content and artificial intelligence to automate social media posting to all accounts and boost your engagement rates at the same time? Kate Bradley Chernis is the Founder & CEO of Lately, a startup with a platform that uses AI to autogenerate podcasts, videos and text articles into social…

“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button.  That couldn’t be further from the truth.  As brands, we need to be thinking of content…

If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.”  But that would be denying the fact that the past influences the present or that our upbringing has no impact on our outlook.  And that would be…

The phone rang. It was Toyota digital marketing calling. It was one of those phone calls that was exciting, scary and life-changing, all at the same time. Mind you, this was many moons before coronavirus or on demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before live webinar marketing…

This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together to discuss the state of the entertainment industry. Entertainment Panel Erik Deutsch, Excel PR – Clients include the California Film Commission and the Association of Film Commissioners International Wynter Mitchell Rohrbaugh – 10 years of…

While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media brands in the world. As a result of their annual power lists, Forbes has an enormous brand cachet. It is a symbol of success and wealth, but it’s also so much more. It’s a community, helping business…

Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just some one digital marketing tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on today’s PR Tech Wednesdays video chat. We started with a passage from Arundahti Roy’s essay which appeared in the Financial…

Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But everybody knows how to get it. In this post, I’m going to share the digital PR strategies Sarah Evans (@prsarahevans) uses to generate media…