Earned Media Podcast

Earned Media Hour – Podcast Edition

A weekly podcast about the people who build influence online

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Exclusive Interview with Business Insider Deputy Editor Jake Swearingen

By Eric Schwartzman | July 27, 2021

Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly.  In this exclusive interview we talk about Business Insider’s meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: How New York Magazine determines…

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Influencer Marketing with Mike Prasad

By Eric Schwartzman | June 24, 2021

Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing Club on Clubhouse, a top 10 club globally and the biggest industry club on the platform with 270,000 members. Every Monday at 12pm PT Marketing Club hosts roundtable discussions on the latest marketing trends, case…

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Risks and Rewards of Artificial Intelligence with Cade Metz

By Eric Schwartzman | May 11, 2021

New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries who are rapidly changing our world. Cade is a technology correspondent covering artificial intelligence, driverless cars, robotics, virtual…

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Building a Profitable Substack Newsletter with Isaac Saul

By Eric Schwartzman | May 4, 2021

Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the world. He has written for Daily Mail, HuffPost, New York Daily News, Vox, and many others. These days, though, he runs Tangle, an independent, ad-free, nonpartisan political newsletter distributed on Substack, a newsletter distribution platform…

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Covering Innovation with Fast Company Tech Editor Harry McCracken

By Eric Schwartzman | April 27, 2021

Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers to think beyond traditional boundaries and create the future of business. In this podcast interview, Harry talks about regulating tech without ruining it, restoring trust in journalism, YouTube’s product strategy, and how to get featured…

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Crypto Creator Coin Content Marketing with Joe Pulizzi

By Eric Schwartzman | April 20, 2021

Joe Pulizzi is the best-selling author of Content Inc., Killing Marketing, and Epic Content Marketing, which Fortune Magazine named a “must-read business book.” He is the founder of digital content news site The Tilt and the Content Marketing Institute, which he sold in 2016, and the host of the Content Inc podcast and This Old…

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Making the New York Times Bestseller List with Book Publicist David Ratner

By Eric Schwartzman | April 13, 2021

David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of one of the country’s largest book public relations agencies, he has worked with leading publishers, as well as hundreds of best-selling authors across all genres. These…

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Tik Tok, Clubhouse and SVoD with Forbes Writer David Bloom

By Eric Schwartzman | April 6, 2021
Photo Provided by David Bloom

David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast. A long-time journalist for a range of daily newspapers in Memphis, Dallas and Los Angeles, he has also written for Red Herring, Variety and Deadline Hollywood. He spent a decade as an earned media advisor…

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Beyond the Bubble Filter with Peter Kafka at Recode

By Eric Schwartzman | March 30, 2021

In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks about his career as a journalist, what he likes to cover, podcasting, the dangers of just covering trending stories, and reporting beyond the bubble filter. Peter is also the host of Recode Media, the weekly…

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How to Pitch BBC Technology Correspondent Rory Cellan-Jones

By Eric Schwartzman | March 23, 2021
Rory Cellan-Jones

Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the decades, from the late ‘90s dotcom bubble all the way to the rise of Google, Facebook, and the iPad. Often described as “the non-geek’s geek,” he aims to look at the impact of the internet…

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