Earned Media Podcast

Earned Media Hour – Podcast Edition

A weekly podcast featuring front line practitioners building influence, visibility and credibility through unbiased, neutral, impartial third-party sources.

By Eric Schwartzman

How To Pitch Stories to Crunchbase News with Christine Hall

By Eric Schwartzman | February 24, 2021

Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information, founding members and individuals in leadership positions, mergers and acquisitions. Crunchbase News covers startups and companies in the private sector. Coverage puts your company in front of investors and media reporters. Crunchbase News is owned…

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Climate Scientist Reveals Culprits in War Against Science

By Eric Schwartzman | February 15, 2021

“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That’s what’s so dangerous today. That’s what vested interests have been advocating, have been pushing forward, have been spreading.”  This isn’t what…

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The Big Fat B2B Content Marketing Checklist

By Eric Schwartzman | February 9, 2021

Ten years ago, Doug Kessler, co-founder and creative director of Velocity Partners, predicted the content marketing deluge we are experiencing nowadays. The internet is littered with bad content under click-worthy headlines, which makes it harder for good content to get considered because no one wants to risk wasting time wading through so much crappy content.…

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Getting Featured in VentureBeat with GamesBeat’s Dean Takahashi

By Eric Schwartzman | January 28, 2021

Dean Takahashi, who is lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve known him for about fifteen years and have contributed guests under my byline as well over the years.  Dean came to Silicon Valley in 1994, the year that Netscape went public. He says two of…

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Adapting to Climate Change with David Pogue

By Eric Schwartzman | January 20, 2021

In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…

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7-Steps to 200k Visitors Per Month with SEO

By Eric Schwartzman | January 12, 2021

The process of creating content that captures, keeps and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links and wait for the world to discover it.  But what if you could optimize from inception? Our…

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Mapping Content Marketing to Funnel Stages

By Eric Schwartzman | December 31, 2020
Content Marketing Promotion Expert Andy Crestodina

“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button.  That couldn’t be further from the truth.  As brands, we need to be thinking of content…

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Guide to Pitching Angel Investors with Jeff Saling

By Eric Schwartzman | December 22, 2020

What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment?  Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which helps startups take business ideas from beta to…

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Essential Digital Marketing Skills for 2021

By Eric Schwartzman | December 16, 2020

This episode is for: Digital marketers who want to explain what they do to people outside of tech. Anyone interested in understanding what digital marketing is. Clients curious what a digital marketer can do for them. I go through the 10 digital marketing skills that will be most in-demand in 2021 and teach you how…

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2021 B2B Tech Public Relations Briefing

By Eric Schwartzman | December 10, 2020

Before the internet, news media coverage was the only earned media coverage available to B2B technology companies.  Now, bloggers, podcasters, influencers and other content creators have expanded the chorus of third-party voices, while the migration of ad dollars to the web has decimated the traditional trade and media landscape. If you’re at a B2B communications…

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