PR Tech Wednesdays – Podcast Edition

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com

By Eric Schwartzman


   

Racism & Diversity. Now That I Know, What Can I Do?

By Eric Schwartzman | June 16, 2020

The recent protests calling for police reform and justice for George Floyd has shined a beacon on the issue of race and equality.  “And George Floyd’s death is not rare. It’s just how he died. Cause what’s sad is we’re used to seeing us get shot. But to see a knee on the neck. To watch life…

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How To Do a Live Streaming Webcast from Zoom to Social Media

By Eric Schwartzman | June 15, 2020

The phone rang. It was Toyota digital marketing calling. It was one of those phone calls that was exciting, scary and life-changing, all at the same time. Mind you, this was many moons before coronavirus or on demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before live webinar marketing…

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Future of Entertainment PR Post COVID-19

By Eric Schwartzman | May 22, 2020

This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together to discuss the state of the entertainment industry. Entertainment Panel Erik Deutsch, Excel PR – Clients include the California Film Commission and the Association of Film Commissioners International Wynter Mitchell Rohrbaugh – 10 years of…

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How To Become a Forbes Councils Member

By Eric Schwartzman | May 15, 2020

While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media brands in the world. As a result of their annual power lists, Forbes has an enormous brand cachet. It is a symbol of success and wealth, but it’s also so much more. It’s a community, helping business…

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Best Digital Marketing Tools for 2020 with Linkedin Learning’s Martin Waxman

By Eric Schwartzman | May 6, 2020

Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just some one digital marketing tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on today’s PR Tech Wednesdays video chat. We started with a passage from Arundahti Roy’s essay which appeared in the Financial…

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How to Get Press Coverage with Digital PR

By Eric Schwartzman | April 29, 2020

Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But everybody knows how to get it. In this post, I’m going to share the digital PR strategies Sarah Evans (@prsarahevans) uses to generate media…

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Benefits of Brand Monitoring Tools for Social Media

By Eric Schwartzman | April 22, 2020
PR Tech Wednesdays with Todd Grossman

The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need a premium service for social media…

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PR Tech Wednesdays – Podcast Edition

By Eric Schwartzman | April 16, 2020
Public Relations Los Angeles

In this podcast, Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR discuss the impact of the coronavirus on the public relations and media relations business. This is an audio replay of PR Tech Wednesdays, which you can attend live every Wednesday from 12-1pm PT. Sign up here.

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