Earned Media Podcast


Earned Media Hour – Podcast Edition

A weekly podcast featuring front line practitioners building influence, visibility and credibility through unbiased, neutral, impartial third-party sources.

By Eric Schwartzman


 


 

SEO Strategy Podcast with INK CTO Alexander de Ridder

By Eric Schwartzman | January 12, 2021

The process of creating content that captures, keeps and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links and wait for the world to discover it.  But what if you could optimize from inception? Our…

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Mapping Content Marketing to Funnel Stages

By Eric Schwartzman | December 31, 2020
Content Marketing Promotion Expert Andy Crestodina

“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button.  That couldn’t be further from the truth.  As brands, we need to be thinking of content…

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Guide to Pitching Angel Investors with Jeff Saling

By Eric Schwartzman | December 22, 2020

What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment?  Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which helps startups take business ideas from beta to…

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Essential Digital Marketing Skills for 2021

By Eric Schwartzman | December 16, 2020

This episode is for: Digital marketers who want to explain what they do to people outside of tech. Anyone interested in understanding what digital marketing is. Clients curious what a digital marketer can do for them. I go through the 10 digital marketing skills that will be most in-demand in 2021 and teach you how…

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2021 B2B Tech Public Relations Briefing

By Eric Schwartzman | December 10, 2020

Before the internet, news media coverage was the only earned media coverage available to B2B technology companies.  Now, bloggers, podcasters, influencers and other content creators have expanded the chorus of third-party voices, while the migration of ad dollars to the web has decimated the traditional trade and media landscape. If you’re at a B2B communications…

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Influencers Discuss Talkwalker 2021 Social Media Trends Report

By Eric Schwartzman | December 2, 2020

For this episode of the Earned Media Podcast, we’re joined by 3 top social media influencers to discuss the new Talkwalker 2021 Social Media Trends Report, which predicts the top 10 social media marketing trends for the next year. Social Media Influencer Panel Gini Dietrich – Founder of Spin Sucks, creator of the PESO Model,…

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New Content Marketing Optimization Platform

By Eric Schwartzman | November 21, 2020

If you’re in the world of digital marketing, lead generation, social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO.  While there’s no shortage of websites, tools and courses designed for this purpose, few (if any) have proven…

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Managing Your Reputation on Google with Jason Barnard

By Eric Schwartzman | November 12, 2020

Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panel, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers and prospects are going to…

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Email Marketing Best Practices for 2021

By Eric Schwartzman | October 30, 2020

Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we’re all spending more time checking email. The result is an email marketing renaissance says Direct…

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Cause-Related SEO Puts Mission Before Math

By Eric Schwartzman | October 26, 2020

There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a better, more comprehensive article then the top-ranking ones.…

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