Earned Media Podcast

Earned Media Hour – Podcast Edition

A weekly podcast featuring front line practitioners building influence, visibility and credibility through unbiased, neutral, impartial third-party sources.

By Eric Schwartzman



New Content Marketing Optimization Platform Released

By Eric Schwartzman | November 21, 2020

If you’re in the world of digital marketing, lead generation, social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO.  While there’s no shortage of websites, tools and courses designed for this purpose, few (if any) have proven…

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Managing Your Reputation on Google with Jason Barnard

By Eric Schwartzman | November 12, 2020

Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panel, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers and prospects are going to…

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Email Marketing Best Practices for 2021

By Eric Schwartzman | October 30, 2020

Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we’re all spending more time checking email. The result is an email marketing renaissance says Direct…

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Cause-Related SEO Puts Mission Before Math

By Eric Schwartzman | October 26, 2020

There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a better, more comprehensive article then the top-ranking ones.…

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Algorithms, AI, and Accretion- Future of Digital Marketing in 2021

By Eric Schwartzman | October 15, 2020

AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption.  We’ve seen disruptive technology impact consumer behavior and revolutionize our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey?…

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How to Successfully Hire & Work With a PR Agency

By Eric Schwartzman | October 1, 2020

If you’re wondering how to find a PR consultant to get press coverage for your startup, you’ve come to the right place. Who doesn’t want a robust digital marketing outreach program with SEO, content marketing, digital PR, and social media strategy?  But instead of diving in all at once or hiring a team of PR…

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What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights.

By Eric Schwartzman | September 23, 2020

When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of…

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MIT Physicist Explains Science of Viral Content

By Eric Schwartzman | September 10, 2020

When presenting an argument, Western education stresses reliance on science, reason, and logic. But it turns out, that’s the wrong formula for creating viral content online. The reality is, we decide based on our emotions and rationalize our decision to ourselves based on information. Facts are not what persuade us. Sure, facts may be peppered…

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Boosting Social Media Engagement with Artificial Intelligence

By Eric Schwartzman | July 22, 2020

What if you could use your existing content and artificial intelligence to automate social media posting to all accounts and boost your engagement rates at the same time? Kate Bradley Chernis is the Founder & CEO of Lately, a startup with a platform that uses AI to autogenerate podcasts, videos and text articles into social…

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Mapping Content Marketing to Funnel Stages

By Eric Schwartzman | July 16, 2020
Content Marketing Promotion Expert Andy Crestodina

“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button.  That couldn’t be further from the truth.  As brands, we need to be thinking of content…

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