PR Tech

Top 3 Benefits of the PR Cloud

By Eric Schwartzman | January 30, 2020

There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor (@s57benchodor), President of Digital Media at Intrado was my guest on PR Tech Wednesdays yesterday and we spoke at length about his company’s new full stack PR software solution, anchored by Notified, a new acquisition he made…

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Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech

By Eric Schwartzman | November 8, 2019
USC Annenberg Relevance Report 2020

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data these technologies spawn, the more intent business leaders and public relations professionals become on analyzing it to optimize their practices. Last night at a special symposium at the USC Annenberg School for Communication, Director Fred…

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How to Get Featured in Up to 13,000 Podcasts

By Eric Schwartzman | November 2, 2019

It kind of blows my mind more people aren’t talking about this because it didn’t get much attention last week when it was announced. But a company not many people know, at a trade show not many people attend, introduced a way to keep tabs on 13,000 podcasts in seven languages without having to listen…

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Muck Rack Redefines News Media Contact Research for Modern Age

By Eric Schwartzman | October 24, 2019
muck rack

By taking a novel approach to the age old problem of helping PR pros get company news to the right reporters, Muck Rack is changing the news media research process. Albeit not transactional, Muck Rack — a news media contact database service founded by CEO Gregory Galant — is the first company to take an…

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PR Enablement Technology Platforms: Feature-by Feature Comparison

By Eric Schwartzman | October 22, 2019
pr enablement technology platforms comparison

Today’s announcement that Cision will be acquired for $2.74B by an affiliate of Platinum Equity raises the value of PR Enablement Technology Platforms to new heights. In this post, I’ll tell you how Cision’s product offering compares to their competitors and update you on where the other platforms are, feature-by-feature. Like sales enablement technology, which…

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A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity

By Eric Schwartzman | February 5, 2015

With any marketing medium, there’s a certain amount of pollution that can create a toxic environment unsuitable for brand activity. With direct mail, the more irrelevant junk mail a person receives, the more challenging it will be to break through and get your piece opened. With email, it’s spam. On social media, there’s the danger…

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