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PR Tech

PR Tech Wednesdays April Line Up and New Venue

PR Tech Wednesdays, the weekly video chat where industry experts discuss the latest advancements in PR Tech, has outgrown its webinar platform and is moving to add capacity. REGISTER I am unable to transfer your registration so you will need to sign up again if you want to stick around. Sorry for the hassle. April…

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Are Sentiment Analysis Algorithms Accurate Enough?

Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are working to crack the code. For a public relations professional’s perspective, if Google knows what I want to search, Amazon knows what I want to buy and Netflix knows what I want to watch, shouldn’t…

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How to Measure the Business Impact of PR in 2020

Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny Bentwood (@jonnybentwood), Global Head of Data & Analytics at Golin, who generously demonstrated on PR Tech Wednesday how to slay the business impact and lack of metrics dragons. To effectively measure the business impact of…

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Top 3 Skills for Getting Future-Proof PR Jobs

Risk of Replacement - Cognitive Labor by Kai-Fu Lee

Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of public relations jobs being replaced by artificial intelligence is among the lowest of all careers, according to Kai-Fu Lee, former president of Google China who includes this chart in his New York Times Best Seller AI Superpowers.…

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Top 3 Benefits of the PR Cloud

There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor (@s57benchodor), President of Digital Media at Intrado was my guest on PR Tech Wednesdays yesterday and we spoke at length about his company’s new full stack PR software solution, anchored by Notified, a new acquisition he made…

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All Star Thought Leaders Confirmed for PR Tech Wednesdays

PR Tech Wednesdays

Some of the sharpest strategic communicators are confirmed to share their insights on where we the industry is heading on upcoming PR Tech Wednesdays, which are every Wednesday from 12-1pm Pacific Time. REGISTER SCHEDULE: Wednesday, Nov. 27, 2019 from 12-1pm PTBrian Snyder, Executive Digital Director at GolinGrowing Role of PR in a CX World Wednesday,…

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Deepfakes, AI and CXPR Advance: USC Annenberg Relevance Report 2020 Highlights Latest in PR Tech

USC Annenberg Relevance Report 2020

New technology continues to change the way organizations communicate, and how people consume media and information. And the more data these technologies spawn, the more intent business leaders and public relations professionals become on analyzing it to optimize their practices. Last night at a special symposium at the USC Annenberg School for Communication, Director Fred…

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PR Enablement Technology Platforms: Feature-by Feature Comparison

pr enablement technology platforms comparison

Today’s announcement that Cision will be acquired for $2.74B by an affiliate of Platinum Equity raises the value of PR Enablement Technology Platforms to new heights. In this post, I’ll tell you how Cision’s product offering compares to their competitors and update you on where the other platforms are, feature-by-feature. Like sales enablement technology, which…

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