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PR Pitching Tips for NY Times Sunday Styles

If you heard my interview with DailyCandy.com Editor in Chief Dany Levy, you’ll probably also want to hear my latest podcast, which is an interview with New York Times Sunday Styles reporter Allen Salkin.

Allen shares his pet peeves about working with PR people, which magazines and TV shows he watches to keep abreast of style trends and why you better Google whatever it is you’re pitching before you contact him.

He also talked about how he uses the web to research and qualify stories his considering, how he feels about PR agency websites, and why distrusts a company’s Facebook page more than its online newsrooms. 

If that sounds interesting, I wrote a post about the strategic relationship between a company’s online newsroom and their Facebook page you may also want to check out.

And if you’re using flash or PDFs in your online newsroom or in your website, Allen tells you why that’s a bad idea, and discusses why the first objective of your online newsroom is ease of use.

Please let me know what you think or who else you’d like me to interview in the future.

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