If you’re a public relations professional looking to score coverage with DailyCandy.com, I just uploaded an exclusive podcast interview with their Editor-in-Chief Dany Levy that you need to hear.
She talks about how she trend spots via international lifestyle news, says which two countries she watches closest and how she decides what to cover. She goes on the record about the different editions she publishes, and what her editorial mission for each. She also tells you which editions she needs to have a cool site to link to for.
Dany gives out her personal Twitter ID (which you’ll never be able to guess), the best email address to send your pitches to and talks about what makes a perfect DailyCandy pitch. And as an added bonus, you’ll also find out where actress Scarlett Johansson lunches in L.A., and learn about the hot new lip gloss color from Chanel.
For those new media marketing buffs interested in advertising, Dany is joined in the interview by her CEO Pete Sheinbaum, who talks about DailyCandy’s advertiser attrition rate as well as their email open and click-through rates, measured against the internet advertising industry averages.
Please let me know if there’s anything you wish I’d asked that I didn’t. I hope you find it interesting!
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