Digital Marketing Podcasts
These top-notch digital marketing podcasts are among the industry's finest – the B2B Lead Gen Podcast and the Earned Media Podcast. Both are hosted by Schwartzman & Associates founder Eric Schwartzman, an award-winning podcast producer who has created shows for the LA Opera, Billboard, and The Hollywood Reporter, among others. In the ever-evolving digital and internet marketing world, these marketing podcasts provide invaluable insights and strategies. Both shows are renowned for their engaging podcasting style, ensuring each episode is informative and enjoyable. Subscribe to these podcasts to stay at the forefront of B2B content marketing and current public relations strategies, the two essential components of successful online marketing.
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Digital Marketing Podcast Guests
B2B Marketing Podcast Feed
Search Engine Optimization Secrets from Senior SEO Strategist Juliette van Rooyen
In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get internal linking right, how to deal with keyword cannibalization, the easiest way to crawl one’s own site, some pointers in hiring the best developers for your website, and more. Juliette is the founder and head…
SEO Consulting for Enterprise Clients with Nick Wilsdon
In this episode of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO strategies of major brands, working with SEO consultants, why big changes at Google could make or break your search engine visibility, and more. Nick Wilsdon is the co-founder and CEO of TorquePartnership, a company that…
Revenue Attribution in Marketing and Sales Analytics with Steffen Hedebrandt
In this episode we go deep into revenue attribution with Steffen Hedebrandt, chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, an expert in digital revenue attribution, purchase intent and user tracking. But before we get into the interview, here are some revenue attribution basics… What is Revenue Attribution? Revenue attribution is the aspect…
PR Agency Leader Michael Terpin on Promoting Cryptocurrency and ICOs
In this episode of the B2B Lead Gen Podcast, cryptocurrency investor, entrepreneur, and public relations executive Michael Terpin shares insights into the challenges of promoting cryptocurrency through public relations efforts, the critical issue of data protection and security – particularly in the context of telecom companies like AT&T. Terpin recounts a personal experience in which…
Tech Stacks for RevOps with Jen Spencer
Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound marketing and revenue operations (RevOps): a survey of 200-plus revenue leaders that includes a RevOps framework for how best to adapt to these trends. Rev Ops — or the alignment of technology and processes to…
SEO for Everyone with Yoast CEO Marieke van de Rakt
With 30% marketshare, WordPress is the world’s most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed to work with it, especially those that use the freemium business model to convert free to premium subscribers, also enjoy tremendous popularity and loyalty from their users. In this episode of the B2B Lead Gen…
B2B Growth Marketing with Blitzscaling Ventures Founder Chris Yeh
In this episode, writer, investor and entrepreneur Chris Yeh talks about B2B Growth Marketing – which he calls Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies in a book he wrote with Linkedin CEO Reid Hoffman on scaling B2B ventures – which explains how companies like Amazon, AirBNB, and Uber use a very…
How To Stack Marketing Technology with Scott Brinker
In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and an MIT Sloan School of Management graduate. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology before B2B…
Ecommerce Marketing Agencies Pivot as Google Ends Cookie Support with Eric Best
In this podcast which will be of interest to Ecommerce marketing agencies, I spoke with SoundCommerce CEO Eric Best, a 20-year commerce vet who’s worked at Amazon and Liberty Interactive. He was CSO at CommerceHub through its IPO, CEO and founder at Mercent, and cofounder at Impresys, Emercis, and MindCorps. In this interview, he talks…
Boutique Public Relations Agency COO Katie Kern on Diversity and Inclusion
In this episode, Katie Kern, COO of Media Frenzy Global, a public relations agency with offices in Atlanta, and London, discusses Clubhouse, the Meghan Markle Oprah Winfrey interview, the #BlackWomenatWork hashtag, Billie Holiday, alternate realities, diversity, inclusion, and much, much more. She’s an expert at getting press coverage for her clients. Kern started as a…
B2B Marketing Podcast FAQ
The B2B Lead Gen Podcast is a prominent digital marketing podcast aimed at helping businesses develop effective strategies to generate leads. Hosted on multiple platforms like Spotify and Apple Podcasts, the show is noted for its engaging interviews with industry experts and entrepreneurs who share actionable tips and in-depth knowledge on a range of topics, including content marketing, email marketing, social media marketing, and much more.
The podcast covers a broad range of B2B and online marketing topics. Discussions on email marketing, automation, the importance of SEO, content marketing, and ecommerce strategies are commonplace. Experts provide insightful recommendations for using tools like Google, HubSpot, Zapier, and WordPress to boost marketing success. Other niche topics like the metaverse and data privacy have also been explored.
The B2B Lead Gen Podcast is known for its high-caliber guest list. Successful entrepreneurs, digital marketing experts, CMOs from leading enterprises, influencers, and industry thought leaders have all shared their wisdom and experience on the show. Guests offer an insider's perspective into diverse aspects of online marketing, making it an indispensable resource for all marketers.
The B2B Lead Gen Podcast is available on several platforms, including Spotify, Apple Podcasts, and RSS feeds. You can also find it online, making it easily accessible from the web. It's free to listen to and serves as an excellent learning resource for businesses and individual marketers alike.
Yes, this podcast caters to a wide audience, from seasoned marketers to beginners and non-marketers who are interested in learning more about digital marketing. The show's host and guests break down complex topics into easily understandable ideas and provide actionable tips to help businesses achieve success in their online marketing endeavors.
Yes, many episodes also feature associated blogs, newsletters, webinars, and links to useful resources. The host often highlights books that help extend learning. In some cases, listeners might even be treated to insights from the latest research in digital marketing. Plus, the podcast has its online business presence where listeners can find further information, episode recaps, and more.
New episodes of the B2B Lead Gen Podcast are published irregularly. The schedule may vary, so the best way to keep up is to subscribe on your preferred podcasting platform, such as Spotify or Apple Podcasts, so you can receive updates whenever new content is available.
Absolutely. The podcast stays at the forefront of the digital marketing field, frequently covering the latest news, trends, and changes. Whether it's about shifts in search engine algorithms, new content marketing practices, or emerging social media strategies, the podcast ensures its listeners stay ahead of the curve.
Yes, you can! There are often opportunities to engage with the podcast, such as becoming a guest or sponsoring an episode. Reach out via their website or social media channels for more information. The podcast encourages active engagement from listeners, whether it's a question or a suggestion for a future topic.
The B2B Lead Gen Podcast provides insights, strategies, and actionable tips from industry experts to help businesses effectively generate leads. The podcast covers a range of topics from SEO and PPC to social media and content marketing, all of which play vital roles in driving traffic and converting leads. By applying the strategies discussed, you can boost your business's lead generation efforts.
Not at all. The B2B Lead Gen Podcast is designed to cater to a range of listeners, from digital marketing novices to seasoned professionals. Complex topics are broken down into clear, easy-to-understand segments and all jargon is thoroughly explained. Whether you're an entrepreneur, a CMO, a marketer, or someone interested in digital marketing, you'll find the content accessible and valuable.
The B2B Lead Gen Podcast focuses on practical, real-life experiences and case studies. While it does touch on theory, the emphasis is on sharing actionable, proven strategies that have been successfully implemented by businesses. The guests on the show bring a wealth of first-hand experience, providing listeners with insights that they can apply directly to their own marketing efforts.
Earned Media Podcast Feed
How To Pitch Story Ideas to Crunchbase News with Christine Hall
Crunchbase is a database with curated business information about private and public companies. Their service tracks investments and funding information, founding members and individuals in leadership positions, mergers, and acquisitions. Crunchbase News publishes financial news stories about startups and companies in the private sector, particularly concerning fund raising and initial public offerings. Their news coverage…
Email Marketing Best Practices from Jay Swedelson
Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we spend more time checking email. The result is an email marketing renaissance, says Direct Marketing…
Influencer Marketing and Getting News Coverage in VentureBeat with GamesBeat’s Dean Takahashi
Dean Takahashi, lead writer for GamesBeat at VentureBeat, covers games, hardware, R&D, and other tech. I’ve known him for over a decade, have represented PR clients that he’s written about, and have contributed guest posts under my byline over the years, although that had nothing to do with him. Dean came to Silicon Valley in…
The Unfortunate Truth about Social Media Misinformation (PODCAST)
Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers have a chokehold on what stories got told. Who needs journalism or public relations to protect your reputation if you can bypass the gatekeepers and tell your story yourself? Direct-to-audience storytelling and personal branding were…
Beyond Trending News with Peter Kafka at Recode
In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks about his career as a journalist, what stories he likes to cover, podcasting, the dangers of just following trending news stories in this exclusive interview about reporting beyond the bubble filter. Peter Kafka is also…
How to Pitch Story Ideas to BBC Tech Correspondent Rory Cellan-Jones
Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the decades, from the late ‘90s dotcom bubble all the way to the rise of Google, Facebook, and the iPad. Rory Cellan-Jones is a prominent British journalist. In this summary of an exclusive podcast interview him…
Secrets of Successful Digital Marketing [Keynote Speech]
This is an audio podcast recording of a digital marketing keynote Eric Schwartzman of Schwartzman & Associates delivered at the National Coffee Growers Association. Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led the horse to water, and sales made them drink. But online…
How To Pivot to Digital Marketing [PODCAST]
Demand for effective digital marketing consultants has never been higher. But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce. It’s a good time to be working at a website marketing company. Because the demand exceeds the supply.…
Automation and Outsourcing Trip Switch Op-Ed [PODCAST]
Automation and outsourcing drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there’s nothing you can do. Got a problem with something you bought? Either…
How to Hire a Virtual Assistant with Mashon Thomas
If you want to know how to hire a virtual assistant to support your digital marketing, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork.…
Earned Media Podcast FAQ
The "Earned Media Podcast" is a popular choice among digital marketing podcasts. It is designed to offer actionable tips and insights on online marketing from leading experts in the field.
You can access the podcast on various platforms including Apple Podcasts, Spotify, and Google. It's also available for free on the podcast's official website.
The podcast is hosted by Eric Schwartzman, a seasoned marketer, and entrepreneur with extensive experience in digital marketing.
The podcast covers a variety of topics ranging from content marketing, email marketing, B2B marketing, social media marketing, influencer marketing, and e-commerce to the latest trends in online business, such as the metaverse.
The podcast regularly features interviews with marketing experts, leaders, and entrepreneurs sharing their knowledge, insights, and success stories.
Yes, the podcast is designed to cater to all levels, from beginners to experienced marketers. It provides a wealth of resources and learning opportunities, from actionable tips and best practices to in-depth discussions on complex topics.
Episode summaries and links to more resources are typically published on the podcast's blog. You can also subscribe to the podcast's newsletter for updates.
The "Earned Media Podcast" maintains an irregular publishing schedule. New episodes are released as they are recorded. But topics are evergreen and have extended value.
Yes. However, it's important to note that the podcast focuses on bringing experts and leaders in the field of digital marketing. We got tons of email from people who want to be on the show and cannot accommodate everyone.
Listeners can engage in discussions, share their ideas, and ask questions on the podcast's social media channels. They can also leave reviews on platforms like Apple Podcasts and Spotify.
The podcast respects the confidentiality of its guests and listeners. Any information shared is handled in accordance with our site's privacy policy.
Yes, the podcast often highlights resources such as books, online courses from platforms like Coursera, webinars, and other digital marketing podcasts. These recommendations are meant to help listeners further their knowledge and skills in digital marketing.
Remember, the "Earned Media Podcast" isn't just about listening — it's about taking the insights you gain and putting them into action in your own digital marketing initiatives.
No Guarantee Policy
This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.
The information's efficacy is contingent on numerous factors, often outside of our control, including your application of the strategies taught, market conditions, competition, and other economic variables.
By using these recommendations, you agree to indemnify and hold harmless Schwartzman & Associates, Inc., its officers, employees, and agents from and against all losses, expenses, damages, and costs, including reasonable attorneys' fees, arising out of or related to your use of the information and techniques provided in the program.
In no event shall Schwartzman & Associates, Inc. be liable for any direct, indirect, punitive, incidental, special, or consequential damages to property or life, whatsoever arising out of or connected with the use or misuse of any information we provide. However, in instances of gross negligence, our liability shall be limited to the amount paid for the program by the participant.
It is recommended that users exercise their discretion and manage their risks while implementing the strategies provided in the program.