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Podcast Workshop for PRSA Professional Development


I completed another one-day Executive Podcasting Workshop earlier this week, this time at PRSA’s national headquarters in New York. Paul Figgiani was good enough to present the portion of the program devoted to building a podcast rig. If you attended, please leave a comment here and let everyone know what you thought of my workshop. Here’s the powerpoint deck we went through, and the links to the various online resourses we visited. The next workshop will be at the PRSA International Conference in Salt Lake City on November 12.

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State of Traditional & Social Media Monitoring

  • Beyond AI hype; state of sentiment analysis
  • Overcoming media monitoring challenge
  • Features comparison grid
  • How to monitor the business impact of PR
  • Getting strategic intelligence from media monitoring
  • And much, much more

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