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PODCAST: On the Record…Online/For Immediate Release: The Hobson and Holtz Report – Special Mash-Up Episode

The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and On the Record Online‘s Eric Schwartzman at the New Communications Forum, Palo Alto, California, USA.

Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business.
He has 25 years of experience in organizational communication, including public and media relations, marketing and employee communication, as well as investor and financial relations. He authors a weblog with commentary and opinion on business communication and technology. Through his blog and his growing network of influence, he advocates how new communication channels such as weblogs, wikis and RSS can be of significant benefit to organizations in helping them achieve their business objectives.

Shel Holtz, ABC, is principal of Holtz Communication + Technology. Shel has been advising companies on how to use online tools for public relations and corporate communications since 1996. Before that, he was a communications consultant and practice leader for Alexander & Alexander Consulting Group. He has also been director of corporate communications at two Fortune 500 companies, Mattel and Allergan. He is the author of several books, including “Public Relations on the Net,” “The Intranet Advantage,” and “Corporate Conversations.” He’s on the Web at http://www.holtz.com/ and blogs at blog.holtz.com.


1:56 – Eric Schwartzman talks about how he met Michael Butler.
5:35 – Neville Hobson and Shel Holtz talk about when they began podcasting.
6:19 – Hobson and Holtz on why they started doing a podcast and their line of work.
8:02 – Schwartzman on why he launched iPressroom and what it is: “So if you’re not a geek and you don’t know how to program and you don’t know how to code…you want some sort of solution that’s gonna allow you to email market, search engine optimize, do viral marketing campaigns, video on demand, audio on demand, RSS feeds, blogs, podcasts…you can conduct all those programs with our software without any web support or IT support.”
11:47 – Schwartzman on why he does podcasts.
13:03 – Hobson and Schwartzman on how podcasters work together.
14:16 – Holtz and Hobson talk about the length of their podcasts.
15:50 – Holtz discusses the New Communications Forum.
16:19 – Schwartzman on launching his blog Spinfluencer.
16:58 – Holtz on his experiences doing podcasts: “…one of the things that has evolved out of the whole experience is we have built a real community…it is a real two way medium.”
18:08 – Hobson talks about meeting people through the blogosphere.
19:21 – Schwartzman on the future of blogs: “…the blog is going to become ultimately…the online venue of choice for the individual but I don’t necessarily think it works for the organization.”
20:00 – Holtz shares his views on the future of social media.
20:46 – Schwartzman talks about the benefits of blogging and podcasting.
22:07 – Hobson offers his perspective on blogs: “…they give people another means, an easy means from a technological point of view, to tell a story, and that’s a basic human need to communicate.”
24:36 – Holtz and Hobson talk about how podcasting can help a business.
25:45 – Schwartzman on the relationship between doing podcasts and gaining clientele: “When a big podcast goes out…a lot of leads will come in from people who are interested in learning about our service.”
27:45 – Schwartzman talks about how he gains clients.
28:35 – Schwartzman discusses the changes that have occurred within the field of media relations as a result of the web.
30:56 – Hobson on how social media is changing the way public relations works.
32:17 – Holtz shares his views on what PR entails.
38:20 – Hobson talks about the questions participants posed during the New Communications Forum.
40:38 – Holtz on the book he and Hobson are writing about podcasting.
42:46 – Holtz and Hobson discuss making a business case for podcasting.
44:39 – Hobson and Holtz on how often businesses should do podcasts.
45:58 – Schwartzman and Hobson talk about the archival value of podcasts.
46:52 – Holtz discusses IBM’s podcast.
48:11 – Holtz, Hobson, and Schwartzman talk about what podcasts they listen to, as well as video podcasting.
52:26 – Hobson on podcasts in the Netherlands.
52:45 – Butler, Holtz, Hobson, and Schwartzman talk about their favorite music podcasts and their own podcasts.
56:23 – End

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