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PODCAST: On the Record….Online with New York Times Personal Technology Columnist David Pogue

DISCLAIMER: Due to an unfortunate technical glitch and insufficient bandwidth, the following edition of “On the Record…Online” has a bit of a lag time in between questions and answers. Also, some questions sound as if they are being asked in the middle of answers, making the interviewer and the interviewee sound out of synch, which is not how this interview was conducted. We apologize for the inconvenience and assure you this will not happen again in future podcasts. Thanks to David for letting us know about this and our deepest apologies go to him as well.

“On the Record…Online” is the podcast that brings you the story behind the story through in-depth, one-on-one interviews with mainstream journalists, influential bloggers podcasters and newsmakers about how technology is changing the news media business and pop culture.

32: Eric Introduces this newest podcast featuring NY Times technology columnist David Pogue; plays a snippet of David’s thoughts about the amazing benefits of podcast; Eric explains “On the Record…Online,” who he is, what he does and what OTRO’s objective is; upcoming guests include Rob Barrett of the LA Times; past guests; how to subscribe or download past OTRO podcasts; feedback or suggestions and how to post them to the blog or how to send audio files.

5:44: All About Pogue: David discusses how he got into covering personal technology starting with music software; discusses how long he has been at the NY Times; the beginning of Pogue’s Posts as part of the NYT digital makeover in 2004; description of the blog—“all technology-related thoughts and observations”; objective of the blog; changing the headline-writing, wordplay or puns to be searchable better online; David reveals that he and other NYT writers don’t write the headlines.

9:42: The Editorial Process for Pogue’s Posts; the role of the web editor; deciding what goes into print column and what is better for the blog; deciding what to do a video about versus a blog post; buffering problems and other video problems; David announces Nov. 15th the entire NYT video operation will be turned over to professional video serving company, the Feed Room.

16:40: The Editorial Process for Pogue’s video posts; how David makes these videos—the unintentional comedy of it all.

20:20: David’s ultimate view of podcasting; sets the record straight on his video cast “making fun” of podcasting; how to listen to David’s video posts; what David thinks of the future of podcasting—“no drawbacks…no commercials, no paying”; hoping someone doesn’t monetize it and “mess it up”; repurposing audio and video programming and abandoning terrestrial broadcasts; videocasting; ABC/ Disney and Apple; grassroots opportunities for videocasting.

29:00: How David decides what makes news besides the obvious; “Is it cool?”; Eric wants to know what is “cool?”; design is important and most often results in an expensive price; who David looks to for information—Engadget, Gizmodo,MacWorld, PC World, Pitch letters from companies.

36:56: David responds to Gawker post about how the headline of his review of the new BlackBerry which appeared online as “David Pogue: Corporate Tool,Yes, but Bright and Handy.”

38:40: “On the Record…Online” concludes.

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