Wendy Naugle goes On the Record…Online with host Eric Schwartzman to discuss how wired the health and beauty audience is, how she uses the internet to cover the news, and how she likes to receive PR pitches.
4:49 – Wendy Naugle on how tech savvy the fashion, health and beauty world is: “Our readers are…on the internet, looking at blogs, and are part of that entire [tech savvy] culture.”
5:28 – Naugle on how she uses the internet to cover the news.
6:12 – Naugle talks about the email newswires she receives.
6:52 – Naugle on how many PR pitches she receives daily and what makes a great pitch.
7:51 – Naugle on how she sorts through PR pitches: “I do rely on skimming, so that’s why it’s great if it [the pitch] can be something that’s concise and to the point.”
8:42 – Naugle on prioritizing her emails.
9:19 – Naugle on the importance of having a clear subject headline.
10:05 – Naugle discusses the personality of Glamour amongst its competition, and what makes a great story in Glamour: “We cover the reader’s entire world, from politics and news, to beauty tips and fashion advice, to health bulletins, and more.”
11:49 – Naugle talks about covering body acceptance and dieting stories.
13:51 – Naugle discusses Glamour’s role in helping women maintain a healthy lifestyle: “We know women don’t get this information [on various health issues] from their doctors…we are a place that’s a great medical authority for them.”
15:14 – Naugle discusses Glamour’s online audience and how readers use the Glamour website.
16:42 – Naugle on how many people use the health tools available on Glamour’s website.
17:04 – Naugle talks about how readers find Glamour online.
17:49 – Naugle discusses the trend of using celebrities on the cover of magazines.
18:16 – Naugle offers her definition of fashion today.
19:34 – End
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