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PODCAST: On the Record…Online with Blogger Steve Rubel of Micro Persuasion



Steve Rubel talks about how he got into blogging, how he scoops the mainstream media and how he became the most popular PR blogger.

Intro:

An explanation of what On the Record…Online is all about, and where to subscribe to the RSS news feed. My first time at the LA Podcasters meet up and a disclaimer about the recording quality of this podcast and how I intend to improve it next time around, thanks to Dan Klass.

Interview:

04:45 Steve Rubel talks about how he first heard about blogging.

05:49 Marketing blogs start to take off.

08:17 Rubel talks about experimenting with Typepad, launching his first few client blogs and Micro Persuasion

09:24 How he pitches blogging initiatives to new clients

11:42 Rubel talks about being a popular PR blogger

13:15 Rubel talks about the main reason his Micro Persuasion blog took off

14:05 How Rubel defines his success as a blogger

14:36 How he finds scoops for his blog

15:45 How he uses incoming referral links to find scoops

16:30 Rubel shares tips on finding scoops to blog about through tagging

18:55 Rubel talks about how blogging has changed his life

20:56 Rubel on how he was able to gain visibility by interviewing other high profile bloggers

22:28 Rubel talks about the four secrets to building a high profile online presence through blogging

25:57 Rubel on why he’s excited about the opportunities blogging affords organizations

29:31 Rubel on how he evaluates incoming pitches and decides what the blog about

31:42 Rubel on the risks of transparency to organizations that blog

34:35 Rubel on pricing blog initiatives and integrated retainers

40:18 Rubel on the returns blogging delivers to dedicated bloggers

43:16 Rubel on vlogging

44:34 The potential impact of blogging and RSS on terrestrial broadcasters

49:24 Rubel on why blogging is not a threat the public relations trade and how to integrate blogs into the marketing communications effort

51:09 END

Links:
Lance Anderson Weatherbug Association of National Advertisers Stuart Elliott Robert Scoble Sitemeter Blog Patrol Del.icio.us Google Alerts Tech Crunch Blog Sixapart 60 Minutes Podcast US Open Podcast Guiding Light Podcast In-n-Out Burger Leo Laporte

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