On the Record…Online Podcast – Special Edition: Audio Transcript from Bulldog Reporter’s PR Podcasting Panel held in San Francisco on Sept. 16, 2005
Bulldog Reporter’s PR University Revolution in PR Technology Conference
Podcasting Panel featuring Michael Butler of the Rock and Roll Geek Show, Chris McIntyre of Podcast Alley, recently acquired by Podshow, Eric Rice of audioblog.com and myself. The time codes in the show notes below, which were mistakenly prepared before the program was edited, are incorrect and need to be updated.
Thanks to Jim Sinkinson and Stacy Dorter of Bulldog Reporter for allowing this panel session to be podcast.
31:30 Explaination of what podcasts are, how they work and why they matter to marketers and public relations professionals.
32:40 The difference between podcasts and audio soundbites is the subscription factor; Podcasts also have their own directories like Podcast Alley and different categories like Godcasts and Jobcasts.
35:16 Why should you podcast? Motivated audience; direct access; unfiltered material; content lasts longer; easy to do; cost-efficient; you reach a tech-savvy consumer audience; The Tipping Point by Malcolm Gladwell is referenced.
40:32 For Immediate Release: The Hobson & Holtz and Report is mentioned as a must-visit web site.
41:47 Eric Rice explains “What is a podcast?”; Chris talks about benefits for corporations to podcast.
44:23 How to think beyond the press release and instead focus on story-telling. Michael lists what you need to record a podcast; using iRiver; Eric talks about how to get your podcast looked up.
48:00 Podcasts and RSS; how to ensure your podcast is searchable; Chris explains unique Podcast tags.
51:12 Similarities between TiVo and podcasts
54:35 The question of authenticity in podcasts and how public relations professionals should use this is explored.
59:16 My blog traffic spikes after I posted a research report about porn podcasts
60:30 Panelists discuss production values; I mention Dancer in the Dark movie starring Bjork and how its low-budget, video style made it an entertaining watch; content is typically at the forefront of a podcast; Adam Curry did interview for his Paris Hilton House of Wax Podcast using whatever he could, his cellphone; iRiver, etc.
63:21 Podshow introduces new ways of breaking news.
72:14 CMP media and The News Show’s way to contribute to podcasts:
http://www.thenewsshow.tv/forms/contribute.jhtml; audience potential to become valuable contributors to podcasts; how do podcasters feel about that; Association of Music Podcasting
Q & A:
76:13 Ed Schipul asks about how to restrict access to podcasts.
78:43 I play a snippet of my own podcast, On the Record…Online with the Hollywood Reporter’s Chris Marlowe; I describes my podcast style as “a la Charlie Rose.”
81:06 Parameters on podcast times.
85:48: Ways to track whose podcast is getting most airplay; ASCAP BMI CMJ RIAA discussed; story of Long Tail .
Links: iPodder iTunes AOL The Tipping Point For Immediate Release: The Hobson & Holtz and Report iRiver MySpace TiVo Disney Purina GM Jupiter Research Oracle Cisco Macromedia iPressroom Virgin Atlantic TV Guide Dancer in the Dark Bjork On the Record…Online with the Hollywood Reporter’s Chris Marlowe Paris Hilton House of Wax Podcast Podshow Daily Source Code Audible Adam Curry Sirrius CMP Media The News Show Association of Music Podcasting Ed Schipul Mark Cuban ASCAP BMI CMJ RIAA Long Tail
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