fbpx Skip to content

Podcast Interview with Chris Marlowe of The Hollywood Reporter Online

The latest installment of On the Record…Online podcast is now available. I interviewed Chris Marlowe, editorial director at the Hollywood Reporter, who talked at length about how she covers the intersection of entertainment and technology four days a week.

She described step-by-step her publication’s editorial process, discussing what kind of stories get published and why. She also opens up about the best ways for public relations professionals to e-mail a pitch, write a press release and keep her and other journalists informed of a client’s latest news. She said she gets over 200 e-mails a day to sort through, so the subject line of your e-mail is “critical.”

While she reads about 50 percent of the press releases that come to her inbox, she said that a lot of the time she’s already heard the news before you get to her. But that doesn’t necessarily mean she won’t be interested in more.

She also talks about how to get her attention via email, filtering technology, the Reporter’s relationship with Reuters and BPI Newswires, her newspaper’s unique personality, her favorite blogs and podcasts, the debate between digital rights management and fair use and how Hollywood and broadcasters will contend with new technologies.

You can listen to it online or subscribe to our RSS news feed. I hope you enjoy it.

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online…

Read More

B2B Content Marketing Strategy with Mike Moran [PODCAST]

How do you conduct B2B content marketing when your competitors are already way ahead of you? When…

Read More

Inside The SAP Global Brand Advocacy Program [PODCAST]

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…

Read More

Insights and Take-Aways from WordCamp LA

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…

Read More