Owned Media

Building a Business Case for Podcasting

By Eric Schwartzman | May 18, 2006

These are my opening remarks from yesterday’s panel on building a business case for podcasting at Syndicate New York. We also released a white paper that has a lot of the research cited below, but also covers an integrated approach to online PR and interactive marketing through blogs, RSS, dynamic web presence, organic SEO and…

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How PR Sparked the Long Tail

By Eric Schwartzman | June 16, 2005

Keith O’Brien puts the origin of the Long Tail on the record in PR Week: “For instance, Robbie Vann-Adibé, then CEO of Ecast, told Wired that 99% of the top 10,000 tracks on Ecast jukeboxes are played at least once a month. And since storage costs are negligible, the company earns its revenue as much…

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Podcasting from Trade Shows and Conferences

By Eric Schwartzman | April 23, 2005
podcasting at conferences

I produced podcast interviews with keynote speakers, moderators and seminar panelists at the AD TECH conference in San Francisco. As the traditional business of media shifts, from a model where broadcasters “push” content on their own schedules, to a model where consumers “pull” the content they want to a variety of devices, we hope marketers…

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