Owned Media
I started listening to podcasts in late 2004 (my favorite is For Immediate Release) and launched On the Record…Online in April 2005 to help promote a greater understanding of how new media is changing the way organizations communicate, and the way people consume media and information. Now, in addition to producing and consulting on new…
Read MoreThese are my opening remarks from yesterday’s panel on building a business case for podcasting at Syndicate New York. We also released a white paper that has a lot of the research cited below, but also covers an integrated approach to online PR and interactive marketing through blogs, RSS, dynamic web presence, organic SEO and…
Read MoreKeith O’Brien puts the origin of the Long Tail on the record in PR Week: “For instance, Robbie Vann-Adibé, then CEO of Ecast, told Wired that 99% of the top 10,000 tracks on Ecast jukeboxes are played at least once a month. And since storage costs are negligible, the company earns its revenue as much…
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I produced podcast interviews with keynote speakers, moderators and seminar panelists at the AD TECH conference in San Francisco. As the traditional business of media shifts, from a model where broadcasters “push” content on their own schedules, to a model where consumers “pull” the content they want to a variety of devices, we hope marketers…
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