Owned Media
What’s a more important driver of human psychology? Nature or nurture? I just finished these books about the nature vs nurture debate, both by psychologists and here’s I learned that are applicable to B2B digital marketing strategy. Each book answered a different side of the question. If we are born emotionally predisposed to different points of view,…
Read More
President Donald Trump has made it clear. When it comes to jobs and foreign trade, his administration will put American jobs “first.” But what does that mean for the gig economy, where people outsource jobs to freelancers via the web? And what will it mean for online talent platforms that match employers with subcontractors for…
Read More
The gig economy isn’t limited to just Uber and Task Rabbit anymore. You can hire out work online for just about anything – from public relations to mobile app development – and you can do it from your smartphone. Even the Fed is trying to figure out how to deal with the “sharp increase” in…
Read More
How do you develop a climate change communication strategy in an environment where 97% of climate scientists agree that human activity is having a significant impact on climate change but only 50% of the general public agrees? More Climate Change Public Affairs Podcasts Climate Scientist Michael E. Mann Reveals Culprits in War Against Science MIT…
Read More
As part of on owned and shared media marketing initiative I conducted for the United States Marine Corps, I packed an Osprey V-22 full of online influencers for a lap around Boston Harbor. We flew out of Hanscom Air Force Base today with David Meerman Scott, C.C. Chapman, Steve Garfield, Todd Van Hoosear and Doug…
Read More
I shot this video at the USMC Recruit Depot as part of a public affairs initiative I led at Parris Island during the Educator’s Workshop with two objectives in mind. This video is entirely candid and nothing was “staged” for the camera. My first objective was to teach the Marine Corps public affairs command how…
Read More
Owned, shared and earned media are the key components to building an effective online public affairs campaign. I’ve advised the USMC on owned, shared and earned media relations for many years. Owned media refers to websites, blogs, podcasts, virtual events and any other online content that an organization creates to deliver a message to its…
Read More
Public relations team members should take the lead on social media communication across the spectrum of enterprise and corporations. The research says PR practitioners need to be social media communication ready, and since best practices are still evolving, PR could probably benefit from adopting a growth mindset and a social media policy that encourages coworkers…
Read More
Email newsletters marketing is among the most effective growth marketing and lead generation channels for online communications, because email is the only channel with a higher adoption rate than search, which is the second most popular online communication channel. As jazzed as we all are about Tik Tok, Instagram, Twitter and Facebook, email and search…
Read More
It’s time to streamline your online newsroom, according to Former CBS News correspondent David Henderson. But exactly who should you be streamlining it for? Who’s your target audience? The news media? Or everyone? Above is the online newsroom for UCLA, which my company iPressroom built and hosts. To keep it up to date, a staff…
Read More- « Previous
- 1
- 2
- 3
- Next »