Owned Media

What Shapes Human Psychology More: Nature or Nurture?

By Eric Schwartzman | December 1, 2017
nature or nurture

What’s a more important driver of human psychology? Nature or nurture? I just finished these books about the nature vs nurture debate, both by psychologists and here’s I learned that are applicable to B2B digital marketing strategy. Each book answered a different side of the question. If we are born emotionally predisposed to different points of view,…

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Is Trump Helping or Hurting the Gig Economy?

By Eric Schwartzman | May 19, 2017
Official White House Photo by Shealah Craighead

President Donald Trump has made it clear. When it comes to jobs and foreign trade, his administration will put American jobs “first.” But what does that mean for the gig economy, where people outsource jobs to freelancers via the web? And what will it mean for online talent platforms that match employers with subcontractors for…

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Digital Freelancers Reshaping Modern Workforce

By Eric Schwartzman | November 29, 2016

The gig economy isn’t limited to just Uber and Task Rabbit anymore. You can hire out work online for just about anything – from public relations to mobile app development – and you can do it from your smartphone. Even the Fed is trying to figure out how to deal with the “sharp increase” in…

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Naomi Oreskes Talks About Her Book Merchants of Doubt

By Eric Schwartzman | March 27, 2015
By Ragesoss - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=5178217

How do you develop a climate change communication strategy in an environment where 97% of climate scientists agree that human activity is having a significant impact on climate change but only 50% of the general public agrees? More Climate Change Public Affairs Podcasts Climate Scientist Michael E. Mann Reveals Culprits in War Against Science MIT…

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Online Influencers Drive Owned and Shared Media Marketing at Marine Week

By Eric Schwartzman | May 4, 2010

As part of on owned and shared media marketing initiative I conducted for the United States Marine Corps, I packed an Osprey V-22 full of online influencers for a lap around Boston Harbor. We flew out of Hanscom Air Force Base today with David Meerman Scott, C.C. Chapman, Steve Garfield, Todd Van Hoosear and Doug…

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Teaching the USMC Public Affairs Command Owned Media Marketing

By Eric Schwartzman | April 5, 2010
online video still

I shot this video at the USMC Recruit Depot as part of a public affairs initiative I led at Parris Island during the Educator’s Workshop with two objectives in mind. This video is entirely candid and nothing was “staged” for the camera. My first objective was to teach the Marine Corps public affairs command how…

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Online Video for Public Affairs Workshop for the Marines

By Eric Schwartzman | April 2, 2010

Owned, shared and earned media are the key components to building an effective online public affairs campaign. I’ve advised the USMC on owned, shared and earned media relations for many years. Owned media refers to websites, blogs, podcasts, virtual events and any other online content that an organization creates to deliver a message to its…

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Social Media Communication Readiness at Work [RESEARCH]

By Eric Schwartzman | August 10, 2009
social media communications ready

Public relations team members should take the lead on social media communication across the spectrum of enterprise and corporations. The research says PR practitioners need to be social media communication ready, and since best practices are still evolving, PR could probably benefit from adopting a growth mindset and a social media policy that encourages coworkers…

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Email Newsletter Marketing Tips from DailyCandy Editor Dany Levy

By Eric Schwartzman | March 24, 2009

Email newsletters marketing is among the most effective growth marketing and lead generation channels for online communications, because email is the only channel with a higher adoption rate than search, which is the second most popular online communication channel. As jazzed as we all are about Tik Tok, Instagram, Twitter and Facebook, email and search…

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Online Newsroom Design Best Practices

By Eric Schwartzman | February 23, 2009

It’s time to streamline your online newsroom, according to Former CBS News correspondent David Henderson. But exactly who should you be streamlining it for? Who’s your target audience? The news media? Or everyone? Above is the online newsroom for UCLA, which my company iPressroom built and hosts. To keep it up to date, a staff…

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