Owned Media
Search engine optimization is a broad discipline with a lot to learn, so it’s easy to become overwhelmed. SEO is foundational to nearly all your digital marketing activities and should be done early in the digital marketing transformation process. Keyword research informs content marketing, social media, email and paid media marketing. You need to know…
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When I created the Behind the Curtain podcast for the LA Opera, the goal was selling tickets to younger audiences. And you can’t sell tickets on iTunes. So if you’re thinking about how to leverage owned media through shared media channels to drive measurable results for your business, let’s take a moment to focus on…
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This is my attempt to succinctly give you the benefits of starting a podcast. It is intentionally short and sweet. If you want a skyscraper post, go elsewhere. These are the benefits of podcasting from a content marketing perspective. I created these bullets 15 years ago for a client proposal when I launched my first…
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As a result of the pandemic, we are all learning a ton about using webinars for marketing. And after watching the last episode of SNL at Home, I’m convinced there’s a lot we can learn from them too. Social media chatter about SNL at Home spiked significantly, first when the episode was announced, again on…
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I spoke to Robbie Vann Adibe, a very successful angel investor from Silicon Valley, about the impact of the pandemic on his portfolio. He’s seen multiple successful exits. We’ve worked together for over a decade and he’s been particularly good at picking winners. I set up the meeting for him with Wired Magazine Editor Chris Anderson that…
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Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars transform into celebrities and watched their friends become instafamous. They understand how to manipulate media, so they’re not easily manipulated themselves. As a result, the practice of explaining the gap between what companies say and…
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What’s a more important driver of human psychology? Nature or nurture? I just finished these books about the nature vs nurture debate, both by psychologists and here’s I learned that are applicable to B2B digital marketing strategy. Each book answered a different side of the question. If we are born emotionally predisposed to different points of view,…
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President Donald Trump has made it clear. When it comes to jobs and foreign trade, his administration will put American jobs “first.” But what does that mean for the gig economy, where people outsource jobs to freelancers via the web? And what will it mean for online talent platforms that match employers with subcontractors for…
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The gig economy isn’t limited to just Uber and Task Rabbit anymore. You can hire out work online for just about anything – from public relations to mobile app development – and you can do it from your smartphone. Even the Fed is trying to figure out how to deal with the “sharp increase” in…
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How do you develop a climate change communication strategy in an environment where 97% of climate scientists agree that human activity is having a significant impact on climate change but only 50% of the general public agrees? This disconnect between the scientific consensus on climate change and public opinion is baffliing. Business interests that oppose…
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