3 Ways Digital Proximity Impacts Content, Conversions and Commerce

By Eric Schwartzman | June 11, 2020
shared and owned media strategy

When I created the Behind the Curtain podcast for the LA Opera, the goal was selling tickets to younger audiences. And you can’t sell tickets on iTunes. So if you’re thinking about how to leverage owned media through shared media channels to drive measurable results for your business, let’s take a moment to focus on…

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Top 6 Benefits of Podcasting

By Eric Schwartzman | June 8, 2020

This is my attempt to succinctly give you the benefits of starting a podcast. It is intentionally short and sweet. If you want a skyscraper post, go elsewhere. These are the benefits of podcasting from a content marketing perspective. I created these bullets 15 years ago for a client proposal when I launched my first…

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3 Webinar Marketing Lessons from SNL at Home

By Eric Schwartzman | April 28, 2020

As a result of the pandemic, we are all learning a ton about using webinars for marketing. And after watching the last episode of SNL at Home, I’m convinced there’s a lot we can learn from them too. Social media chatter about SNL at Home spiked significantly, first when the episode was announced, again on…

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COVID-19 Accelerates Digital Transformation

By Eric Schwartzman | April 27, 2020

I spoke to Robbie Vann Adibe, a very successful angel investor from Silicon Valley, about the impact of the pandemic on his portfolio. He’s seen multiple successful exits. We’ve worked together for over a decade and he’s been particularly good at picking winners. I set up the meeting for him with Wired Magazine Editor Chris Anderson that…

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Minding the Gap Between What You Say and What You Do

By Eric Schwartzman | November 13, 2019

Digital natives are a million times more media savvy and tech literate than most CEOs. They’ve seen reality TV stars transform into celebrities and watched their friends become instafamous. They understand how to manipulate media, so they’re not easily manipulated themselves. As a result, the practice of explaining the gap between what companies say and…

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What Shapes Human Psychology More: Nature or Nurture?

By Eric Schwartzman | December 1, 2017
nature or nurture

What’s a more important driver of human psychology? Nature or nurture? I just finished these books about the nature vs nurture debate, both by psychologists and here’s I learned that are applicable to B2B digital marketing strategy. Each book answered a different side of the question. If we are born emotionally predisposed to different points of view,…

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Is Trump Helping or Hurting the Gig Economy?

By Eric Schwartzman | May 19, 2017
Official White House Photo by Shealah Craighead

President Donald Trump has made it clear. When it comes to jobs and foreign trade, his administration will put American jobs “first.” But what does that mean for the gig economy, where people outsource jobs to freelancers via the web? And what will it mean for online talent platforms that match employers with subcontractors for…

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Digital Freelancers Reshaping Modern Workforce

By Eric Schwartzman | November 29, 2016

The gig economy isn’t limited to just Uber and Task Rabbit anymore. You can hire out work online for just about anything – from public relations to mobile app development – and you can do it from your smartphone. Even the Fed is trying to figure out how to deal with the “sharp increase” in…

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Climate Change Communication Strategy: How Tobacco, Oil and Gas Stifle Regulators with Doubt

By Eric Schwartzman | March 27, 2015
climate change communication strategy

How do you develop a climate change communication strategy in an environment where 97% of climate scientists agree that human activity is having a significant impact on climate change but only 50% of the general public agrees? This disconnect between the scientific consensus on climate change and public opinion is baffliing. Business interests that oppose…

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Online Influencers Drive Owned and Shared Media Marketing at Marine Week

By Eric Schwartzman | May 4, 2010
usmc-owned-shared-media

As part of on owned and shared media marketing initiative I conducted for the United States Marine Corps, I packed an Osprey V-22 full of online influencers for a lap around Boston Harbor. We flew out of Hanscom Air Force Base today with David Meerman Scott, C.C. Chapman, Steve Garfield, Todd Van Hoosear and Doug…

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