Owned Media Pivot Program Generate leads online in 12 weeks

Optimize your website to close business.

Digital Media Marketing Map - Owned Media

Clients

PROGRAM OVERVIEW

The Owned Media Pivot Program is designed to help you get your website ready to receive and convert visitors into leads and leads into customers.

Measure user experience & site performance
Analyze & optimizing the path to purchase
Keyword research and strategy
Content marketing campaigns
Email marketing campaigns & cadences
Conversion rate optimization

You Will Learn

seo-monitoring-training-tools-covered-owned-media

WHO IS THIS FOR?
- Marketing
- Public Relations
- Copywriters
- Public Affairs
- Small Business Owners
- Consultants
- Authors
- Thought Leaders
DURATION
- 12 ninety-minute working sessions
- 36 homework hours
- 20 on-demand courses (optional)
OUTCOMES
- Calculate the ROI of your online outreach through data diligence
- Generate qualified leads more frequently through content calibration
- Position yourself as a thought leadership online through credibility context
- Attract, nurture and convert leads to revenue through compassionate conversion
- Automate lead scoring to easily find warm leads with customer journey maps
- Increase your authority through search engine optimization and get found by prospects with high-commercial intent
- Qualify your connections through with problem-solution oriented keyword filtering strategy
- Improve site performance through technical optimization and increase load times on desktop and mobile.
- Build a lead generation engine by combining relevant content marketing campaigns with optimized online sales funnels
- Develop effective email campaigns, autoresponders and conditional logic cadences to automate lead nurturing.

Testimonials

Ross Halleck

Halleck Vineyard

Eric grew our online presence over 1000% in under 12 months.

Vanessa Yanez

PRSA Silicon Valley President

Eric presented a riveting keynote about pivoting to digital marketing.

Alex Hyde-White

Punch Audio

Eric got us ranking on page one of Google organic search results in less than 90 days.

Constance Hubbell

The Hubbell Group

Eric is a real expert. If you have the privilege of hiring him, you are truly fortunate.

Jodi Bressler

U.S. Foreign Service

We had many colleagues from other Embassies across Europe who said they wished they could have had the whole day with him. That is how useful and enjoyable his presentations and interactive training has been for us.

Cynthia Caramico

Avaya

"Eric delivered a strong presentation in a short period of time and was able to convey a sometimes overwhelming topic into a simple one."

Michael Kroll

Toyota

In addition to being a subject matter expert, Eric is a skilled practitioner who understands (from experience) how to leverage new media communication channels for maximum message reach and impact.

Lonnie Hodnett

Sentry Sports Lighting

“Eric got us a page one ranking on Google. He is a master digital marketer.”

Don Kilburg, Ph.D.

US Dept. of State

“I've always benefited greatly from his input, not only as a great trainer, but also as someone who knows how to use complex data analytic platforms for strategic communications.”

Betty McNerney

Michigan Chamber of Commerce

"Eric is perhaps the best instructor, teacher, strategic thinker I've encountered period."

Hans Schulz

Inter America Development Bank

"Eric honed in our competitive advantages and provided constructive suggestions for building capacity and converting digital media activities into business growth."