Owned Media Pivot Program Generate leads online in 12 weeks
Optimize your website to close business.

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PROGRAM OVERVIEW
The Owned Media Pivot Program is designed to help you get your website ready to receive and convert visitors into leads and leads into customers.
- Measure user experience & site performance
- Analyze & optimizing the path to purchase
- Keyword research and strategy
- Content marketing campaigns
- Email marketing campaigns & cadences
- Conversion rate optimization
You Will Learn



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WHO IS THIS FOR?
- Marketing
- Public Relations
- Copywriters
- Public Affairs
- Small Business Owners
- Consultants
- Authors
- Thought Leaders
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DURATION
- 12 ninety-minute working sessions
- 36 homework hours
- 20 on-demand courses (optional)
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OUTCOMES
- Calculate the ROI of your online outreach through data diligence
- Generate qualified leads more frequently through content calibration
- Position yourself as a thought leadership online through credibility context
- Attract, nurture and convert leads to revenue through compassionate conversion
- Automate lead scoring to easily find warm leads with customer journey maps
- Increase your authority through search engine optimization and get found by prospects with high-commercial intent
- Qualify your connections through with problem-solution oriented keyword filtering strategy
- Improve site performance through technical optimization and increase load times on desktop and mobile.
- Build a lead generation engine by combining relevant content marketing campaigns with optimized online sales funnels
- Develop effective email campaigns, autoresponders and conditional logic cadences to automate lead nurturing.
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Trial Offer
Audit
$500
- Traffic analysis
- Social media impact
- Authority & trust
- Search visibility
- Session recording
- 100% refundable
- Online delivery
1-2 participants
Individual
$7,500
- For business owners, consultants, authors and thought leaders
- 12 working sessions
- Leadership & guidance
- Templates & checklists
- Editorial support
- Expert referrals
- Session recordings
- Online delivery
Up to 12 participants
Organization
$10,000
- For businesses, teams, government agencies, and military commands
- 12 working sessions
- Leadership & guidance
- Templates & checklists
- Editorial support
- Keyword research
- Expert referrals & supervision
- Session recordings
- Online delivery
Up to 25 participants
Immersion
$15,000
- For professional development, seminar planners and conference organizers
- 3-day seminar
- Custom agenda
- Competitor case studies
- Leadership & guidance
- Templates & checklists
- Keyword research
- Expert referrals
- Session recordings
- Online or onsite
Full Digital Pivot
Complete your digital transformation with these programs.
see what buyers want
- Convert visitors into buyers
- Rank high on Google search
- Connect with more prospects online


