On the Record Online Podcast

On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman

Overcoming Digital Illiteracy at Work

By Eric Schwartzman | June 1, 2011

Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information.   How else do explain Burson-Marsteller’s email smear campaign against Google for Facebook, a famous British soccer player’s lawsuit against Twitter to unmask his anonymous…

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When to Facebook, When to Tweet

By Eric Schwartzman | May 24, 2011

When’s the best time to Facebook?  When’s the best time to tweet?    If you’re a marketer, it’s something you’ve probably wondered more than once. Until now, there has been very little research conducted to answer that question. In this podcast on the Science of Timing Facebook status updates tweets, social media scientist Dan Zarrella…

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B2B Digital Marketing Keynote Highlights

By Eric Schwartzman | May 19, 2011

This is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.   It was delivered just after our book, Social Marketing to the Business Customer was released. With spending projected to grow at 21%…

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Managing Online Communities with Rachel Happe

By Eric Schwartzman | May 17, 2011

Managing online communities isn’t always all it’s cracked up to be.  Sometimes, things go a little sideways. That’s just what happened to me.   I have always been impressed with Rachel Happe’s deep subject-matter expertise in the area of online community management.    She has invested a great deal of time and energy thinking about…

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B2B Social Media Podcast – Episode 8

By Eric Schwartzman | April 27, 2011
B2B Social Media Podcast

B2B Social Media Podcast – Episode 8 Should organizations discipline employees for noncompliance with their social media policies? We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire’s management style via Twitter. But accordingly to the National Labor Relations Board, a federal government agency, that may…

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Mobile Marketing Strategy – Part Two

By Eric Schwartzman | April 21, 2011

Mobile marketing is all about social, and all about local. But what about businesses with multiple locations? Or brands sold by resellers at locations that aren’t their own?  How should marketers approach this type of scenario?   And what mobile marketing trends should advertisers be paying attention to? And what about the user interface?  …

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Mobile Search Strategy – Part One

By Eric Schwartzman | April 18, 2011

Mobile search volume is growing exponentially.  In 2009, there were around a billion monthly searches being made from mobile devices.   Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012. Already, 80% of mobile searchers research their purchasing decisions within…

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Digital Marketing Research for Reputation Management at Amway

By Eric Schwartzman | April 14, 2011

Social marketing research, social media monitoring social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time.  Reputation management on global scale requires a combination of social media monitoring software and human intelligence. Online issues management and sentiment analysis may depend on instant analysis of Twitter conversations…

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Private Social Networks for Internal Communications

By Eric Schwartzman | April 11, 2011

I know what you’re thinking.  Private social networks for internal communications are stupid.   Be open.  Right? But there are plenty of situations where internal social networks actually makes a heck of a lot of sense. Think about it.   Today, we use activity streams on social networks for marketing, sales and customer service.  …

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B2B Social Media Podcast – Episode 7

By Eric Schwartzman | April 5, 2011
B2B Social Media Podcast

B2B social media items discussed:  Are social Q&A services worth your time, searching tweets by Linkedin profile data and how SXSW used social sync to make registration data useful.   Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya Shivkumar (@thelenticular)…

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