On the Record Online Podcast

On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman

Blogging Statistics Research from Technorati

By Eric Schwartzman | August 29, 2011

Blogging statistics, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins at the PR Summit in San Francisco. Much of the data she shared was a preview of the blogging stats to be included this fall in the Technorati State of the Blogosphere Report. These blogger statistics revealed provide…

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The Science of Increasing Your Online Influencer Score

By Eric Schwartzman | August 15, 2011

What’s your online influencer score? In this episode, you’ll find out why your influencer score matters and what you can do to increase it. Klout was one of the first company’s to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence.   Klout’s API had 2 billion calls…

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Kara Swisher on Murdoch, Huffington and Pogue

By Eric Schwartzman | August 8, 2011

If you’re interested in tech news, you’re going to find this very interesting. If you’re a media relations professional who works in tech, you’ve just hit the mother lode. In this podcast, Cathy Brooks (@cathybrooks), who currently handles marketing for Draper Fisher Jurvetson backed Israeli mobile search app provider DoAT interviews All Things D co-editor Kara Swisher (@karaswisher) about her tech blog’s personality,…

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HOW TO: Master Social Media Engagement with Chris Brogan

By Eric Schwartzman | August 1, 2011

How to master social media engagement is a question asked widely by businesses and consumers. Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares?  Are you writing the best Facebook wall posts? Do you know how to use Twitter for business? Do you find yourself…

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How Black Hat SEOs Game Google Search

By Eric Schwartzman | July 25, 2011

Are black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming? Earlier this year, JC Penny and Overstock.com had to be manually demoted by Google because they were paying for inbound links to artificially inflate their rankings. Last month a Chinese start-up that uses illicit SEO tactics…

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How to Make a Facebook Posts Go Viral

By Eric Schwartzman | July 11, 2011

The best shares aren’t random.  There is a method behind the madness.   Prior to their acquisition by Salesforce.com, I spoke to Buddy Media director of communications Joe Ciarallo (@joeciarallo) about why some Facebook wall posts get likes and comments, while others get none?   When is the best time to post on social media,…

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HOW TO: Sell the ROI of Social Customer Service

By Eric Schwartzman | July 10, 2011

Is there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer…

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Google Analytics Deep Dive with Justin Cutroni – Part 2

By Eric Schwartzman | June 20, 2011

Google Analytics can show your ROI of your online and offline marketing efforts, as long as you know how to use it.   Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni, Director, Education at Google From paid search, to display advertising, to social media, to email,…

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HOW TO: Build a Mobile App

By Eric Schwartzman | June 13, 2011

Want to launch a custom mobile app to build excitement before and accelerate connections at your next event? Nervous about having to develop it from scratch?   If you’ve already read my blog post on HOW TO: Social Media Market B2B Events — which gives a punch list of things you can do to promote…

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Google Analytics Deep Dive with Justin Cutroni – Part 1

By Eric Schwartzman | June 5, 2011

Google Analytics can give you real business insight into the effectiveness of marketing efforts, if you know what you’re looking for.   Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni), Director of Education at Google.   In part one of our two part series, Justin talks about his favorite reports for…

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