On the Record Online Podcast

On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman

Social Marketing Insights from Paris

By Eric Schwartzman | January 3, 2012

Most Facebook and Linkedin members are outside of the US. So when you market through social networks or through Google, you’re marketing to a global audience. To be successful, you need a global perspective. And that’s what this episode is about. In it, you will get the major take aways and social marketing insights that…

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Blocking Access to Social Media

By Eric Schwartzman | December 16, 2011

Why would someone use a social media blocker app? It’s a reasonable question with a reasonable answer. “Most users are only two clicks away from malicious content,” says Patricia Hogan (@patriciahogan), senior public relations specialist at WebSense, who discusses we some companies install a social media blocker on their employee’s computers, web security, email security…

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HOW TO: Find Online Influencers

By Eric Schwartzman | November 28, 2011

One of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services. This interview was…

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Social Media Week Closing Keynote

By Eric Schwartzman | November 14, 2011

This is a recording of the closing keynote I delivered at Social Media Week Los Angeles. I spoke about social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.   Social Media Week Keynote Topics: How are B2Bs using social media differently from B2Cs? What…

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Le Web Conference Preview

By Eric Schwartzman | November 7, 2011

Official Le Web 2011 conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes from Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB and Kevin Systrom of Instagram as well as what type of coverage to expect…

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Shira Lazar’s Online Media Empire

By Eric Schwartzman | November 7, 2011

Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses: Hosting live streaming programming for mainstream audiences Selling online content to advertisers Working with online influencers Premium apps Leo LaPorte Emotional ties to social media The future of web search And the mistake which ended her…

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Social Tips and Netiquette Rules with Philip Galanes

By Eric Schwartzman | October 17, 2011

If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section. …

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Social Media in Berlin

By Eric Schwartzman | September 25, 2011

In preparation for my second German-American Social Media Boot Camp in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin.   Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5…

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HOW TO: Pick the Best WordPress Designer

By Eric Schwartzman | September 19, 2011

How do you find and retain the best WordPress Designers?   WordPress, web software built by hundreds of community volunteers, to create websites and blogs, currently powers 14.7% of the top million websites in the world, up from just 8.5% last year, and the latest data shows that 22 out of every 100 new active domains…

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HOW TO: Create Online Training Courses

By Eric Schwartzman | September 12, 2011

What is the future of elearning?   How do you design online training courses?   How do you keep people interested? And how, if at all, will gamification and the social web change the way we learn? Keeping up to date with the latest changes to software and web services we use for work has…

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