On the Record Online Podcast

On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman

SEC Ruling on Social Media with Glen Gilmore

By Eric Schwartzman | April 15, 2013

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.   The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing…

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B2B Social Media Panel at Social Media Club L.A.

By Eric Schwartzman | March 22, 2013

How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. that I…

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Mayo Clinic Lawyer Explains HIPAA and Social Media

By Eric Schwartzman | March 11, 2013

Dan Goldman (@danielg280), Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act (HIPAA) and social media. The Mayo Clinic has been at the forefront of the use of social media for marketing communication since the dawn of social networking. Most other healthcare…

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Le Web Wrap Up Report

By Eric Schwartzman | December 8, 2012

  Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris.

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Social Pros Podcast with Jay Baer

By Eric Schwartzman | August 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media.  This episode features Eric Schwartzman, best selling author, speaker, blogger, trainer and advisor.  Transcript: Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social…

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Why Your Social Media Policy May Be Illegal

By Eric Schwartzman | March 8, 2012

I’ve updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in…

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Auto Industry Bailout PR at GM

By Eric Schwartzman | February 6, 2012

Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense…

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B2B Growth Marketing and Lead Generation on Linkedin

By Eric Schwartzman | January 30, 2012

If you’re a B2B growth marketer looking to generate leads on Linkedin marketing strategy, this podcast is for you.   You’re going to get tangible, applied Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), API Evangelist at Akamai Technologies who blogs at Princess Polymath. In this…

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Why AirBNB is Too Risky

By Eric Schwartzman | January 23, 2012

It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money.  And that much IS true. But with the savings comes the risk and stress of fending for…

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Facebook Marketing Update

By Eric Schwartzman | January 10, 2012

In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph” and explains why social design and engineering is the future of social marketing.   Social marketing campaigns — where people-powered social media optimization and social networking activities comprise the bulk of the social…

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