On the Record Online Podcast


On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman


How to Pitch Chris Taylor at Time Magazine

By Eric Schwartzman | April 12, 2005

This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Time Magazine Silicon Valley Bureau Chief Chris Taylor sharing these nuggets with tech PR firms: Photo by Charisse Kenion on Unsplash

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How to Pitch USA Today with Elizabeth Weise

By Eric Schwartzman | April 11, 2005

This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Elizabeth Weise, national correspondent at USA Today telling biotech and healthcare public relations specialists: This podcast was designed to be useful to biotech and healthcare public relations firms researching best practices for media relations…

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How to Pitch the Wall Street Journal with Nick Wingfield

By Eric Schwartzman | April 11, 2005

Wall Street Journal technology and video game reporter Nick Wingfield talks to public relations and media relations professionals about effective PR media pitches, the art of condensing a media pitch into an email subject line, the dangers of “undecipherable marketing mumbo-jumbo” language on Web sites, why the Journal is growing their analytical perspective and breaking…

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Working in Tech PR with Sun Microsystems VP Andy Lark

By Eric Schwartzman | April 11, 2005

Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging for business and how participatory journalism is reshaping the public relations agency business. I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year. Named by PR Week as one of the “Most…

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Pitching the San Jose Mercury News with Editor David Satterfield

By Eric Schwartzman | April 11, 2005

Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about: By Coolcaesar at the English language Wikipedia, CC BY-SA 3.0, Link

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