On the Record Online Podcast


On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman


   

How to Pitch USA Today with Elizabeth Weise

By Eric Schwartzman | April 11, 2005

This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Elizabeth Weise, national correspondent at USA Today telling biotech and healthcare public relations specialists: Why she needs context, brevity and lack of jargon in email pitches What makes her national daily newspaper different from…

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How to Pitch the Wall Street Journal with Nick Wingfield

By Eric Schwartzman | April 11, 2005

Wall Street Journal Internet and video game reporter Nick Wingfield talks to public relations and media relations professionals about the how he likes to be contacted with story ideas, the art of condensing pitches into email subject lines, the dangers of “undecipherable marketing mumbo-jumbo” language on Web sites, why the Journal is growing their analytical…

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Working in Tech PR with Sun Microsystems VP Andy Lark

By Eric Schwartzman | April 11, 2005

Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging, and how participatory journalism is reshaping the business of public relations. I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year. Named by PR Week as one of the “Most Influential” tech…

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Pitching the San Jose Mercury News with Editor David Satterfield

By Eric Schwartzman | April 11, 2005

Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about: What kind of information he expects to find in corporate online news rooms How the 24 hour news cycle impacts the Merc’s editorial decisions How the newspapers decides what to run on the front page How the Internet is challenging the A.P. How…

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Secrets of Successful PR with Howard Bragman

By Eric Schwartzman | April 11, 2005

Learn the Secrets of Successful PR Howard Bragman, founder of BNC, Bragman, Nyman and Cafarelli, and Fifteenminutes  isn’t sunbathing on a yacht in France. Bragman goes On the Record Online about his return to PR.

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