On the Record Online Podcast


On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman


Deep Dive with Hollywood Reporter Editor Alex Ben Block

By Eric Schwartzman | November 1, 2005

This is an exclusive interview with Alex Ben Block, editor of the Hollywood Reporter. SHOW NOTES 00:30 Intro: Eric introduces Alex Ben Block, the former editor of the Hollywood reporter and Television Week, who will be discussing how new technology is changing the broadcasting business as we know it. :39 Eric plays a snippet of…

Read More

Pitching Business News Reporters with Heather Green

By Eric Schwartzman | October 23, 2005

This is a conversation I had with BusinessWeek technology department editor and Blogspotting blogger Heather Green about how she got into covering technology, BusinessWeek’s personality and much more.  She also talks about her career as a journalist, how she prefers to work with public relations people, where technology is taking us and much more. SHOW…

Read More

Up Close with PR Blogger Steve Rubel

By Eric Schwartzman | September 27, 2005

This is an early discussion with Steve Rubel and social media management, social media monitoring, SEO and more. SHOW NOTES 04:45 Steve Rubel talks about how he first heard about blogging. 05:49 Marketing blogs start to take off. 08:17 Rubel talks about experimenting with Typepad, launching his first few client blogs and Micro Persuasion 09:24 …

Read More

How to Pitch Leo Laporte of TWiT

By Eric Schwartzman | September 1, 2005

This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes “This Week in Tech” about: Why he majored in Chinese History How he selects the topics for TWiT, whether or not podcast listeners are influencers How podcasting is impacting the rules of media relations…

Read More

How to Pitch John Markoff at the New York Times

By Eric Schwartzman | July 19, 2005

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features John Markoff, technology reporter with the New York Times discusses: The best way for public relations professionals to contact him How ideas become articles at the New York Times Which blogs…

Read More

How to Pitch Richard Johnson at the New York Post’s Page Six

By Eric Schwartzman | June 22, 2005

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Richard Johnson, editor of the New York Post’s Page Six, the most influential gossip page in the country who talsk about How he decides what to write about, why the Los…

Read More

How to Pitch Wired Magazine Editor Jeffrey O’Brien

By Eric Schwartzman | April 12, 2005

This interview has what every public relations professional should know before they pitch a feature story to Wired Magazine.  Topics include: How the editorial staff decides what to write about What makes Wired different from other technology publications And the legend of the Long Tail, which I pitched to Chris Anderson when I represented Ecast,…

Read More

Pitching Mobile Tech News with Chris Null

By Eric Schwartzman | April 12, 2005

This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Mobile Magazine editor Christopher Null and gives public relations firms representing wi-fi and mobile entertainment accounts great media relations tips on pitching stories. What type of stories he looks for: Why…

Read More

How to Pitch Brad Stone at Newsweek

By Eric Schwartzman | April 12, 2005

This is one of my first podcasts.  It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Brad Stone, who at the time was ia technology reporter with Newsweek Magazine where he covered consumer electronics and interactive gaming. This podcast was recorded to help public relations professionals improve their media relations…

Read More

How to Pitch Chris Taylor at Time Magazine

By Eric Schwartzman | April 12, 2005

This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Time Magazine Silicon Valley Bureau Chief Chris Taylor who talks about: What public relations pros should know about his magazine’s editorial hierarchy How the best PR pros keep abreast of his interests How blogs…

Read More