On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman


   

State of Sponsored Content with Steve Rubel

By Eric Schwartzman | July 1, 2013

This is a recording of the luncheon keynote title “The Content Imperative” delivered at the PRSA Digital Impact Conference on June 27, 2013.   The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman – the world’s largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best…

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Media Monitoring with Salesforce Marketing Cloud

By Eric Schwartzman | June 24, 2013
PlayPlay

Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader. As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes. …

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Social HR: Finding Job Candidates Online

By Eric Schwartzman | June 24, 2013

Online hiring is not particularly new, but social media hiring is.    After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online.  In 1994, he created CareerXroads which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising…

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HOW TO: Protect Your Privacy Rights on Social Media

By Eric Schwartzman | June 9, 2013

Do you know your legal rights to privacy on social media?   What about your social media privacy rights as an employee?    If you’re an employer, do you know what your employee’s rights to privacy are, or are unknowlingly infringing on them?   If you’re not clear on personal privacy law and social media,…

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SEC Rules on Social Media

By Eric Schwartzman | May 30, 2013

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission. The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so…

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Does HR Get Social Media?

By Eric Schwartzman | May 28, 2013

Just how well does the broader human resources community get social media? The answer to that question and many more about the state of social media in HR are revealed in this podcast.   We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm and Recruiting…

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Media Monitoring with Feedly

By Eric Schwartzman | May 20, 2013
PlayPlay

News and social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts. Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1,…

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Social Local Mobile Recruiting at Sodexo

By Eric Schwartzman | May 20, 2013

Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on…

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Social Media for Recruiting

By Eric Schwartzman | May 13, 2013

Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen.   Topics discussed include:   Legal risks of identifying and screening candidates with…

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Social Media Monitoring with Netvibes

By Eric Schwartzman | April 29, 2013

In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that. They’re…

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