On the Record Online Podcast


On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman


Media Relations and User Generated Content with J.D. Lasica

By Eric Schwartzman | March 3, 2006

This is a talk I had in the early days of digital with J.D. Lasica about working in the mainstream media, citizen journalism and the impact of social media on traditional journalism. J.D. Lasica is co-founder and executive director of Ourmedia, a nonprofit global repository and community space for grassroots video, audio, photos and text.…

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Startups Guide to PR with Francios Gossieaux

By Eric Schwartzman | March 3, 2006

This is a conversation I had with Francois Gossieaux, who was president of the world’s first blog media startup, at the New Communications Forum in Palo Alto, California. We spoke about his company Corante and he offered advice to public relations professionals on how to assimilate digital communications into their campaigns. Francois Gossieaux serves as…

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Media Relations in the Network Age with Dan Gillmor

By Eric Schwartzman | March 3, 2006

This is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto about the rise of grassroots media, the relationship between citizen journalism and traditional journalism, as well as the future of the mainstream media amidst the rise of online journalism. Dan Gillmor is the founder of…

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Public Relations Podcasters Panel

By Eric Schwartzman | March 3, 2006

In this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me  at the New Communications Forum, Palo Alto. Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business. He has 25 years of…

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Best Company Blogs with Robert Scoble and Shel Israel

By Eric Schwartzman | March 2, 2006

This is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. It was recorded at the New Communications Forum in Palo Alto.   Shel Israel writes and speaks about blogging, communications, marketing and innovation. He is the co-author of…

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Social Media Management with Phil Gomes and Steve Rubel

By Eric Schwartzman | February 27, 2006

This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices. Phil Gomes is considered to be the first PR blogger.  In addition to working at Edelman, he…

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Club Promoter Ivan Kane Explains What Makes Cool

By Eric Schwartzman | February 24, 2006

This is a conversation with club promoter Ivan Kane, dubbed by The New York Times as “the night-life guru of Hollywood” about what makes something cool. The secrets behind his success are insightful to marketing and public relations professionals tasked with launching destinations, products, brands or services to a young, elusive urban demographic. Ivan Kane,…

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Pioneering Online Public Relations with Elizabeth Albrycht

By Eric Schwartzman | February 23, 2006

This is a conversation I had with New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact of the web on public relations. Elizabeth and Jenn McClure produced the very first conference on the use of online technology for marketing and PR. It was called the New Comm Forum. It was in…

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Blogger BL Ochman on Blogging for Public Relations

By Eric Schwartzman | February 13, 2006

This is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for public relations, and the fate of the traditional press release in the age of the social media. BL Ochman is a corporate blog strategist, internet and outernet marketing…

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Up Close with New Yorker Magazine Columnist Ken Auletta

By Eric Schwartzman | February 11, 2006

This is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker magazine about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact…

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