On the Record Online Podcast


On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman


Public Relations at the National Hockey League with Bernadette Mansur

By Eric Schwartzman | May 19, 2006

This is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…

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Pitching Broadcast News with CNN Anchor Ali Velshi

By Eric Schwartzman | May 12, 2006

In this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and using the tech to research news. Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room.…

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Media Relations Master Class with Peter Himler

By Eric Schwartzman | April 28, 2006
media relations master class

Media relations is skill learned best through experience. In this exclusive interview — which is pretty much a recorded media relations master class — Peter Himler goes deep into media relations best practices in the network age. Peter Himler is principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He was the…

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Public Relations Agency Management with Al Golin

By Eric Schwartzman | April 21, 2006

In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. SHOW NOTES:   4:24 – Al Golin explains what public relations is. 5:35 – Golin…

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PR Life Experience From Burson-Marsteller Founder Harold Burson

By Eric Schwartzman | April 14, 2006

This is an exclusive interview with Harold Burson — who passed away in Jan. 10, 2020 at the age of 98 — talks about public relations agency management and shares words of advice to PR job seekers. Harold handled crisis communications for Tylenol-tampering case and a devastating gas leak in India. He was founding chairman…

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Pitching Hard News with CNN Anchor Renay San Miguel

By Eric Schwartzman | April 5, 2006

If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…

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User Experience is the New PR with Jakob Nielsen

By Eric Schwartzman | March 26, 2006

The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…

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Digital PR Keynote for the PRSA Independant Practitioners Group

By Eric Schwartzman | March 15, 2006

This is a recording of a talk I gave on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter and definitely pre-Tik-Tok. I focused on blogs, podcasts and other web-related technologies and how can PR practitioners can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his…

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How to Pitch the Washington Post Editor Chet Rhodes

By Eric Schwartzman | March 13, 2006

This is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business.  Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was…

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Public Relations Measurement with Katie Paine

By Eric Schwartzman | March 3, 2006

This a conversations with Katie Delahaye Paine, founder of KDPaine & Partners LLC and publisher of The Measurement Standard, recorded way before social monitoring tools became available. Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of The Measurement Standard and The One-Minute Benchmarking Bulletin. They are newsletters for marketing and…

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