On the Record Online Podcast

Media Training Deep Dive with Jim Cameron

By Eric Schwartzman | June 2, 2006

This interview is a little embarrassing because this media trainer turned the tables and completely disarmed me.  Jim Cameron is a master media trainer and in this exclusive interview he talks about how to stay on message and control an interview, which he definitely does. Jim Cameron of Cameron Communications, Inc. is a professional communications…

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Pitching Story Ideas to Glamour Magazine with Editor Wendy Naugle

By Eric Schwartzman | May 26, 2006

I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also…

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Public Relations at the National Hockey League with Bernadette Mansur

By Eric Schwartzman | May 19, 2006

This is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…

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Pitching Broadcast News with CNN Anchor Ali Velshi

By Eric Schwartzman | May 12, 2006

In this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and using the tech to research news. Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room.…

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Public Relations Master Class with Peter Himler

By Eric Schwartzman | April 28, 2006
media relations master class

Public relations is skill learned best through experience. In this exclusive interview – which is pretty much a recorded public relations master class – Peter Himler goes deep into public relations agency best practices. Peter Himler is the principal of Flatiron Communications, a PR firm in New York City. He was the Chief Media Officer…

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Public Relations Agency Management with Al Golin

By Eric Schwartzman | April 21, 2006

In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. SHOW NOTES:   4:24 – Al Golin explains what public relations is. 5:35 – Golin…

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PR Consulting Experience From Burson-Marsteller Founder Harold Burson

By Eric Schwartzman | April 14, 2006

This is an exclusive interview with Harold Burson – who passed away on Jan. 10, 2020, at the age of 98 – who talks about public relations agency management and shares advice to PR job seekers. Harold handled crisis communications for the infamous Tylenol-tampering case and a devastating gas leak in India. He was the…

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Pitching Hard News with CNN Anchor Renay San Miguel

By Eric Schwartzman | April 5, 2006

If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…

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User Experience is the New PR with Jakob Nielsen

By Eric Schwartzman | March 26, 2006

The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…

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Digital PR Keynote for the PRSA Independant Practitioners Group

By Eric Schwartzman | March 15, 2006

This is a recording of my talk on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter, and pre-Tik-Tok. I focused on blogs, podcasts, and other web-related technologies and how PR consultants can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his experiences at the Grammy’s…

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