On the Record Online Podcast


On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman


LA Podcasters Discuss Their Shows

By Eric Schwartzman | July 14, 2006

This is a recording I did of a talk with LA Podcasters about their shows, the art of podcasting, and the elements of a must-listen podcast. SHOW NOTES 5:12 – Lance Anderson talks about how he approaches podcasting as an artist. 5:47 – Anderson talks about how many listeners there are of his podcast “Verge of…

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How to Pitch Financial News to Reuters with Editor Martin Howell

By Eric Schwartzman | July 7, 2006

This is a great interview with Martin Howell, editor-in-charge of Reuters Inc. about covering corporate corruption, citizen journalism and the impact of search engines on the business of journalism.  If you’re in media relations and want to hear a great overview briefing on pitching financial news to reporters, this interview — recorded years before social…

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Inside Financial Services PR with Alan Elias of Washington Mutual

By Eric Schwartzman | June 30, 2006

This is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services. He speaks candidly about crisis communications in the banking trade, the impact of Regulation Fair Disclosure on public relations, and how corporate scandals have affected the way he does his job. Alan Elias is senior…

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Automotive Public Relations at Mitsubishi Motors

By Eric Schwartzman | June 23, 2006

This is an exclusive, uncut interview with Dan Irvin about his experience running automotive PR and corporate communications at Mitsubishi Motors, some of the challenges of doing PR in the automotive sector, and how technology has impacted his job. Dan Irvin is the director of corporate communications and public relations at Mitsubishi Motors North America.…

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Crisis Communications at the Red Cross during Hurricane Katrina

By Eric Schwartzman | June 16, 2006

This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing including…

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Intro to Public Relations Agency Management with Tony Sapienza

By Eric Schwartzman | June 16, 2006

Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of Topaz Partners. We spoke about the use of social media management tools for PR, the role of the press release in reaching consumers, and fusing of mainstream and social media relations. Tony…

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Pitching the Wall Street Journal with Editor Matt Murray

By Eric Schwartzman | June 9, 2006

This is an exclusive interview I did with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations professionals.  Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist.  Murray received…

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Inside Telecommunications PR with Verizon VP Eric Rabe

By Eric Schwartzman | June 9, 2006

This is an exclusive, uncut interview with Eric Rabe, vice president of media relations at Verizon about the controversy over free municipal Wi-Fi services and the issue of Net neutrality. If you want bone up on how public relations is handled in the telecommunications industry, this is a great overview primer. Rabe is a seasoned…

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Media Training Deep Dive with Jim Cameron

By Eric Schwartzman | June 2, 2006

This interview is a little embarrassing because this media trainer turned the tables and completely disarmed me.  Jim Cameron is a master media trainer and in this exclusive interview he talks about how to stay on message and control an interview, which he definitely does. Jim Cameron of Cameron Communications, Inc. is a professional communications…

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Pitching Story Ideas to Glamour Magazine with Editor Wendy Naugle

By Eric Schwartzman | May 26, 2006

I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also…

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