On the Record Online Podcast


On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman


Podcast Audience Measurement and Valuation with Ron Bloom

By Eric Schwartzman | October 6, 2006

In this exclusive interview, Podshow CEO Ron Bloom shares best practices for podcast advertisers, podcast measurement, and valuing a podcast audiences. Ron Bloom is the visionary CEO and business leader behind the founding of PodShow. Mr. Bloom is ultimately responsible for PodShow’s business units, team building, operations, financing and hyper-growth. Bloom was the chief strategist…

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Podcast Measurement Best Practices with Larry Gerbrandt from Nielsen

By Eric Schwartzman | September 29, 2006

I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is really insightful if you’re working on…

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Podcast Audience Metrics with David Sifry

By Eric Schwartzman | September 22, 2006

David Sifry is VP, Center for Technology and Society at Anti-Defamation. But he used to be the CEO of Technorati, the first RSS search engine. In this interview, we talk about building a business case for podcasting, podcasting metrics, and RSS advertising. David Sifry is a serial entrepreneur with more than 30 years of software…

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Measuring Digital Media at the Audit Bureau of Circulations

By Eric Schwartzman | September 15, 2006

Michael J. Lavery, former president of the Audit Bureau of Circulations talks frankly about paid versus non-paid circulation and the value of print versus and online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation…

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Podcast Advertising and Measurement with Michael Dunn

By Eric Schwartzman | September 8, 2006

Michael Dunn is CTO of Ultra, which is bringing the blockchain revolution to the gaming industry and creating a fair ecosystem for the future of games distribution.  This is a conversation I had with him when he was at Hearst Interactive Media about podcast advertising and podcast measurement.  When he was at VP with Hearst…

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Podcast Measurement with Pete Blackshaw at Nielsen

By Eric Schwartzman | September 1, 2006

Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics. Pete and I talked about podcast measurement, podcast advertising and how to build a business case for podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies promote…

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Podcast Advertising Deep Dive with Gregory Galant

By Eric Schwartzman | August 25, 2006

Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm that facilitated advertising in podcasts. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg…

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Podcast Measurement with Google Ventures Partner Rick Klau

By Eric Schwartzman | August 18, 2006

This is a very interesting conversation with Rick Klau who is the Senior Operating Partner at Goggle Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience and the future of podcasts advertising. Rick was responsible for…

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How to Pitch Los Angeles Times Columnist Joel Stein

By Eric Schwartzman | August 11, 2006

This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations practitioners and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford and then worked for Martha Stewart for a year. After two years…

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How to Pitch Steve Lohr at The New York Times

By Eric Schwartzman | July 28, 2006

This is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society of America’s Technology Conference in New York about how public relations pros can best endeavor to secure news coverage with him. SHOW NOTES: 3:03 – Steve Lohr provides an introduction to his key note on how…

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