On the Record Online Podcast

On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman

How to Pitch Billboard Magazine with Antony Bruno

By Eric Schwartzman | January 26, 2007

This is an exclusive interview I recorded with Billboard Editor Antony Bruno about the magazine’s digital transformation, what makes a successful PR pitch and what media outlets influence him.   Antony Bruno joined Billboard in 2005 to cover the emerging field of digital entertainment, including music downloads, MP3 players, ringtones, wireless downloading, P2P, video games…

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Marilyn Monroe and Celebrity Scandals with PR Legend Julian Myers

By Eric Schwartzman | January 19, 2007

Julian Myers shares entertainment PR lessons learned, managing client expectations and the role public relations agencies play in developing and pitching story ideas to reporters.   Owner of Julian Myers Public Relations, Julian Myers has been working in Hollywood for 67 years. Myers is in his 33rd year of teaching “Entertainment Public Relations” at UCLA…

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How to Market a Podcast

By Eric Schwartzman | January 10, 2007

This is a recording about the best way to market your podcast with podcasting pioneers Tim Bourquin, Michael Geoghegan, Jason Van Orden, Wing Yu and yours truly discussing best practices for marketing a podcast. It was recorded at a special panel on podcasting at the Consumer Electronics Show in Las Vegas. SHOW NOTES: 6:04 –…

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Pioneering Digital Music Charts in Billboard Magazine

By Eric Schwartzman | January 5, 2007
Britney Spears with Eric Schwartzman and Ann Green

This is a really cool interview with music industry consultant, observer and journalist Geoff Mayfield talking about his role charting digital music plays when he was editor at Billboard, the legislative shortcomings of the DMCA and escalating ring-tone sales.  I represented Gracenote (formerly CDDB) and worked with Billboard to launch the first ever co branded…

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Wearable Tech with HP VP Howard Taub

By Eric Schwartzman | December 29, 2006

This is a conversation with Howard Taub of HP Labs about place-based media, wearable cameras and the rude awakening we all may be in for if we don’t archive their data storage appropriately. Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also…

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Disruption of Media Business with Digiday Editor Brian Morrissey

By Eric Schwartzman | December 22, 2006

This is an exclusive conversation I had with Brian Morrissey when he was reporter at Adweek about how digital advertising, ad tech trends, and what the future of advertising will look like which is very prescient. Much of what he speculated came true.  Today, Brian Morrissey is Editor in Chief at Digiday, which confronts technology’s…

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Inside the Early Digital Hip Hop Years with Quincy Jones III

By Eric Schwartzman | December 15, 2006

In this exclusive, candid interview QD3 Chairman Quincy Jones, III and President Paul Campbell discuss the digital media entertainment business, social media marketing and taming tech for competitive advantage. Quincy “QD3” Jones, III is the Chairman, CEO, and Chief Creative Officer of QD3. A Hip Hop pioneer, Quincy decided to attend the noted Berklee College…

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Inside the Ad Tech Revolution with Omnicom Digital CEO Jonathan Nelson

By Eric Schwartzman | December 8, 2006

This is a fascinating, high-level conversation with CEO, Omnicom Digital Jonathan Nelson about the history of ad tech, open source software, managing digital creative and leveraging digital advertising and social media marketing tools and services.  This was recorded when Jonathan Nelson was CEO at  Organic, who’s pioneering work helped to make the Internet the dynamic…

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Online Influencer Relations with Emily Riley

By Eric Schwartzman | December 1, 2006

In this candid interview with Emily Riley, CEO and Founder at Riley Strategic — which provides competitive positioning, marketing, product roadmap planning, thought leadership, analyst and public relations advisory services to client — she shares all kinds of details about working with social media influencers and social media marketing best practices Emily Riley was an…

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Video Game Public Relations Primer with Dean Takahashi of Venture Beat

By Eric Schwartzman | October 13, 2006

This is a foundational briefing from reporter Dean Takahashi for anyone in the video game PR, console PR and PC game PR. If you want to get into public relations in the video game industry, this exclusive interview will bring you up to speed quickly on earned media best practices in this vertical. Before Venture…

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