On the Record Online Podcast

This is a deep dive interview with Marcia Stepanek. She is a journalist, new media strategist, NYU professor and an award winning news and features editor. Eric:  Tell us about yourself.   Marcia:  I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years.…

Anyone can create an online course. On the other hand, making it an engaging and educational experience is a whole other question.   In this simulcast of FIR on Higher Education episode 7 Kevin Anselmo interviews Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been…

Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.   In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the…

So you’re using social media for business. And sometimes customers and prospects actually notice.  But you can’t figure out how to scale engagement more consistently.  You need to get more people involved because on social networks, reach is a factor of engagement.  You’ve thought about getting your coworkers involved.   But they don’t all know…

Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this podcast, she talks about how technology is changing the world of education, what motivates people to learn and digital literacy. A text transcript of our discussion is below.  Eric:  What is “socialstructing.”  …

Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media.   Ryan Garcia Associate General Counsel at Facebook talks about the impact of social media usage…

What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program.  Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly…

Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer.   The PC-maker’s Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise.   Whether you’re…

Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance.   Topics discussed include:   Ethical issues surrounding undisclosed online advertising Responsibility Google has to distinguish between paid and unpaid search listings Lack of evidence on the credibility of paid content Ethics of sponsored content and inconspicuous disclosures Use…