On the Record Online Podcast

On the Record…Online Podcast

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information. Est 2005.

By Eric Schwartzman

Inside The SAP Global Brand Advocacy Program

By Eric Schwartzman | May 5, 2015

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw…

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Social Media for Financial Services

By Eric Schwartzman | July 17, 2014

Morgan Stanley’s recent decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. Last December, FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The…

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Top PR Firms Commit to Abide by Wikipedia Terms of Use

By Eric Schwartzman | July 10, 2014

Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely gussying up their client’s pages.  PR has a conflict of interest. But that doesn’t mean they can’t also help improve the accuracy of Wikipedia entries or that they shouldn’t have a right to do so.   It’s been…

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Enterprise Social Compliance Best Practices

By Eric Schwartzman | June 27, 2014

Most people think social media policies are just for regulated industries. It is true that regulated industries have more rules to comply with. But social media compliance is everybody’s business.   Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t…

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Federal Judge Calls Social Media Disclaimers Unlawful

By Eric Schwartzman | June 20, 2014

If your social media policy requires your employees to include a disclaimer in their social media posts that their opinions are their own, that’s unlawful, according to a US Federal judge who called the restriction “unreasonably burdensome.” How can you include a disclaimer in a Facebook Like anyway?   The development is the latest in…

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HOW TO: Document Social Media Policy Violations

By Eric Schwartzman | June 11, 2014

The number of social media policy violations by employees has doubled over the last 16 months.  Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture you need to take of a Facebook post if you’re documenting…

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Impact of FDA Social Media Guidance on Pharmaceutical Digital Marketing

By Eric Schwartzman | June 2, 2014

What steps has the FDA taken to provide the pharmaceutical industry with guidance and regulations around how to use social media for marketing and what should be in their social media policies?   We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how…

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Gun Politics Trigger Social Media Policy Failure

By Eric Schwartzman | May 23, 2014

How money and politics drove the Kansas Board of Regents to issue a social media policy that threatens academic freedom statewide with Doug Bonney, chief counsel and legal director for the American Civil Liberties Union of Kansas.   State legislators threatened to cut funding after a journalism professor sent out an angry tweet blaming the…

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FCC Proposes to End Net Neutrality

By Eric Schwartzman | May 19, 2014

In this podcast, we talk to EFF Intellectual Property Director Corynne McSherry (@cmcsherr), who spent the weekend pouring over FCC Chairman Tom Wheeler’s proposal (@TomWheelerFCC), which is now available for public comment through DearFCC.   Topics discussed include: How could the concept of paid prioritization impact news media diversity Argument in favor of regulating ISPs…

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INTERVIEW: Marcia Stepanek on the Digital Anti‑Establishment

By Eric Schwartzman | May 16, 2014

This is a deep dive interview with Marcia Stepanek. She is a journalist, new media strategist, NYU professor and an award winning news and features editor. Eric:  Tell us about yourself.   Marcia:  I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years.…

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