fbpx Skip to content

Oscars Unfiltered: Academy’s Online Press Room Should be a Lesson to PR Community

The Oscars are one of the most successful public relations stunt of all time. And they’re not resting on their laurels. Now, the Academy is leading the charge online by integrating the Web into their efforts.

Even if you didn’t follow producer Gil Cates blog, if you aren’t satisfied without he soundbites the entertainment media runs with and want to see what the Oscar winners at last night’s Academy Awards really had to say for themselves, go can watch the clips in the Academy Awards online pressroom, which has links of what each winner said in the event pressroom directly following the event. The Academy did a great job of this press room, which I believe is entirely open source.

But you don’t need to be a movie stare to benefit from an online press room with a blog, on-demand video, images and background information. If you need help setting one up, Schwartzman & Associates Public Relations can create and manage an online public relations program for your organization.

If you want to do it yourself, you can outsourcing the online press room management technology to an outfit like iPressroom.

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online…

Read More

B2B Content Marketing Strategy with Mike Moran [PODCAST]

How do you conduct B2B content marketing when your competitors are already way ahead of you? When…

Read More

Inside The SAP Global Brand Advocacy Program [PODCAST]

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…

Read More

Insights and Take-Aways from WordCamp LA

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…

Read More