comScore recently reported that 11 million videos were viewed online in April 2008.
For the first time, it’s actually becoming economically feasible for business to business and other niche marketers to add online video to their portfolio of communications channels.
To demystify the process, iPressroom, USC Annenberg School of Communications and iPressroom are presenting a one-day conference on Online Video in Los Angeles on Tuesday, Nov. 11, 2008 at REDCAT, located in Disney Concert Hall Plaza.
Expert panelists and keynotes have been assembled to bring non-technical, marketing, PR and corporate commuications executives up to speed — practically and strategically — on exactly what it takes to successfully leverage this emerging format effectively on behalf of organizations.
If you’re attending, please let me know so we can meet up there.
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State of Traditional & Social Media Monitoring
- Beyond AI hype; state of sentiment analysis
- Overcoming media monitoring challenge
- Features comparison grid
- How to monitor the business impact of PR
- Getting strategic intelligence from media monitoring
- And much, much more
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