fbpx Skip to content

Online Media Relations: The Ultimate Online Placement

Margaret Atwood will address a sell out crowd at the PEN literary foundation today to mark the 400th anniversary of the publication of “Don Quixote” in 1605. And I was kind of hoping Google would take notice with quixotic themed logo on their search page. But apparently, Cervantes doesn’t have the top public relations firm he needs in place.

In the world of public relations services, a front page story placed above the fold in the Wall Street Journal, The New York Times or USA Today is a home run.

On the Internet, scoring a themed Google logo on the popular search engine’s home page is a home run. When my public relations firm worked on the Salt Lake Winter Olympics, we were able to help secure a series of themed Google logos that ran throughout the duration of the games.

So if you’re wondering how to score a themed Google logo, Dennis Hwang is the guy you need to know. For the most part, themed logos recognize holidays and events that veer of the mainstream path, which could be good news for the PR community, since even a boutique PR firm like ours can score with the right client, and the right ideas.

Another successful group to secure this golden online PR opportunity was the Ray Charles foundation, on the birthday of the genius.

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online…

Read More

B2B Content Marketing Strategy with Mike Moran [PODCAST]

How do you conduct B2B content marketing when your competitors are already way ahead of you? When…

Read More

Inside The SAP Global Brand Advocacy Program [PODCAST]

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…

Read More

Insights and Take-Aways from WordCamp LA

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…

Read More